by Billy Watts Aug 12, 2020
Subdomains vs. Subdirectories: What’s the Difference?
Learn the key differences between subdomains and subdirectories, how to set them up, and which is best for your website.
by Katie Weedman Jun 29, 2020
5 Local Content Ideas That Work for Almost Any Business
Having a local content marketing strategy for your business is critical. Here are five local content ideas that work for almost any business.
by Jordan Polhemus Apr 20, 2020
SEO, Local Search & Google my Business
Jordan Polhemus of Anvil Insights shares the importance of SEO, local search and how to get found.
by Rob Wade Apr 7, 2020
Staying Connected while Social Distancing: 3 Google My Business Updates You Should Make Today
While Google My Business has some temporary limitations, here are three updates you should consider making immediately to your profile.
by Melissa Garner Mar 24, 2020
How to measure GMB performance
Learn how to evaluate and improve the performance of your Google My Business listing to better improve your local SEO.
by Kate McGaughey Mar 20, 2020
Get answers to your local search questions
Get your local search questions answered by the experts in our Local Search Q&A with Darren Shaw of Whitespark and Dana DiTomaso of Kick Point.
by Melissa Garner Mar 17, 2020
How to Do Local SEO for Multiple Locations
Managing multiple business locations? Learn ways to improve your GMB profile and how to best represent them online for customers in their areas.
by Melissa Garner Mar 2, 2020
The ultimate list of SEO directories (plus 4 tips for maximizing your placements)
Discover how you can use local SEO directories to attract leads and increase traffic.
by Melissa Garner Feb 27, 2020
Google’s Local Pack: What you need to know
Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.
by Billy Watts Feb 26, 2020
XML sitemap vs HTML Sitemap: SEO benefits for each
A sitemap is a good way to let search engines know about all the pages on your website. Find which type of sitemap works best for you.
by Melissa Garner Feb 25, 2020
How to resolve your Google My Business listing suspension
So your Google my Business listing was suspended. Don't panic. Learn common reasons why listings get suspended and how to get yours up and running again and in your control.
by Melissa Garner Feb 18, 2020
How to manage GMB customer reviews
With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.
by Melissa Garner Feb 4, 2020
How to Improve Click-Through Rates for Local SEO
If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.
by Melissa Garner Jan 27, 2020
SEO vs Local SEO: What’s the difference?
Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!
by Billy Watts Jan 17, 2020
What is NAP Consistency?
NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.
by Darren Shaw Jan 7, 2020
How to use call tracking numbers in Google My Business
Learn how to use call tracking in your Google My Business listing to gain more insights into your local customers.
by Melissa Garner Jan 2, 2020
Ultimate Guide To Google My Business: Optimizing Your Company’s GMB Profile
From setting up your GMB for the first time and analyzing your listing's performance, we've got you covered from beginning to end.
by Melissa Garner Sep 25, 2019
What is a featured snippet?
Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.
by Melissa Garner Sep 18, 2019
What is latent semantic indexing (LSI)?
LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.
by Chris Strom Jul 19, 2019
The pros and cons of gating your content
Gated content is a powerful method for lead generation. Here's everything you need to know about this technique, and whether it's right for your business.
by Karissa Austin Jan 23, 2019
Choosing the best marketing channels for your agency, in 4 easy steps
With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.
by Karissa Austin Oct 4, 2018
How empathy can improve your marketing strategy
Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.
by Carolyn Lyden Jun 5, 2018
Call Tracking and SEO: How to Use Call Tracking Software for Keyword Research
It’s easy to think that call tracking software is only good for the sales department, but it's so much more. Learn how analytics integration benefits SEO.
by Melissa Garner May 11, 2018
What is image optimization?
Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.
by Carolyn Lyden Mar 19, 2018
Link building 101 + how to use call data for link building content
Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.