by Billy Watts  Aug 12, 2020

Subdomains vs. Subdirectories: What’s the Difference?

Learn the key differences between subdomains and subdirectories, how to set them up, and which is best for your website.

by Katie Weedman  Jun 29, 2020

5 Local Content Ideas That Work for Almost Any Business

Having a local content marketing strategy for your business is critical. Here are five local content ideas that work for almost any business.

by Jordan Polhemus  Apr 20, 2020

SEO, Local Search & Google my Business

Jordan Polhemus of Anvil Insights shares the importance of SEO, local search and how to get found.

by Rob Wade  Apr 7, 2020

Staying Connected while Social Distancing: 3 Google My Business Updates You Should Make Today

While Google My Business has some temporary limitations, here are three updates you should consider making immediately to your profile.

by Melissa Garner  Mar 24, 2020

How to measure GMB performance

Learn how to evaluate and improve the performance of your Google My Business listing to better improve your local SEO.

by Kate McGaughey  Mar 20, 2020

Get answers to your local search questions

Get your local search questions answered by the experts in our Local Search Q&A with Darren Shaw of Whitespark and Dana DiTomaso of Kick Point.

by Melissa Garner  Mar 17, 2020

How to Do Local SEO for Multiple Locations

Managing multiple business locations? Learn ways to improve your GMB profile and how to best represent them online for customers in their areas.

by Melissa Garner  Mar 2, 2020

The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

Discover how you can use local SEO directories to attract leads and increase traffic.

by Melissa Garner  Feb 27, 2020

Google’s Local Pack: What you need to know

Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.

by Billy Watts  Feb 26, 2020

XML sitemap vs HTML Sitemap: SEO benefits for each

A sitemap is a good way to let search engines know about all the pages on your website. Find which type of sitemap works best for you.

by Melissa Garner  Feb 25, 2020

How to resolve your Google My Business listing suspension

So your Google my Business listing was suspended. Don't panic. Learn common reasons why listings get suspended and how to get yours up and running again and in your control.

by Melissa Garner  Feb 18, 2020

How to manage GMB customer reviews 

With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.

by Melissa Garner  Feb 4, 2020

How to Improve Click-Through Rates for Local SEO

If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.

by Melissa Garner  Jan 27, 2020

SEO vs Local SEO: What’s the difference?

Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!

by Billy Watts  Jan 17, 2020

What is NAP Consistency?

NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.

by Darren Shaw  Jan 7, 2020

How to use call tracking numbers in Google My Business

Learn how to use call tracking in your Google My Business listing to gain more insights into your local customers.

by Melissa Garner  Jan 2, 2020

Ultimate Guide To Google My Business: Optimizing Your Company’s GMB Profile

From setting up your GMB for the first time and analyzing your listing's performance, we've got you covered from beginning to end.

by Melissa Garner  Sep 25, 2019

What is a featured snippet?

Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.

by Melissa Garner  Sep 18, 2019

What is latent semantic indexing (LSI)?

LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.

by Chris Strom  Jul 19, 2019

The pros and cons of gating your content

Gated content is a powerful method for lead generation. Here's everything you need to know about this technique, and whether it's right for your business.

by Karissa Austin  Jan 23, 2019

Choosing the best marketing channels for your agency, in 4 easy steps

With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.

by Karissa Austin  Oct 4, 2018

How empathy can improve your marketing strategy

Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.

by Carolyn Lyden  Jun 5, 2018

Call Tracking and SEO: How to Use Call Tracking Software for Keyword Research

It’s easy to think that call tracking software is only good for the sales department, but it's so much more. Learn how analytics integration benefits SEO.

by Melissa Garner  May 11, 2018

What is image optimization?

Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.

by Carolyn Lyden  Mar 19, 2018

Link building 101 + how to use call data for link building content

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.