This is part one of a three-part series about how to use AI to drive growth and improve business operations for home service businesses.
Artificial intelligence (AI) is becoming an invaluable tool for home services businesses of all sizes and types. Here are some of the ways AI can streamline your business operations, capture insights that you may have missed, and convert more leads into jobs.
Automate lead qualification
As a home services business, you’re constantly receiving homeowner inquiries that require responses in a timely manner. With limited time and resources, knowing which calls to return first can be a challenge even though your profits depend on it. With only so many working hours in a day, you can’t afford to waste time on calls that are unlikely to result in business.
CallRail’s Premium Conversation IntelligenceTM automatically qualifies phone leads by analyzing inbound calls for keywords that would indicate a high-quality lead. For instance, you can set up automation rules to let you know if your plumbing business gets an urgent call for an “emergency repair” service.
Call summaries and call sentiment improve lead qualification by providing summaries of the call’s main points and determining whether the caller’s sentiment seemed negative, positive, or neutral. This helps you prioritize the calls and conversations that are both most likely to convert and of the highest value, saving you time, money, and energy.
With AI-powered call analysis and lead qualification, CallRail can reduce the time spent qualifying leads by 50%.
Personalize the customer experience
AI tools will play an increasing role in home services, simplifying tasks like scheduling, customer communication, and lead generation. AI-driven chat tools will provide 24/7 support, answering customer inquiries and booking appointments to meet growing expectations for on-demand service. An AI phone call assistant can ensure that you never miss a call, working around the clock to answer customer questions, schedule callbacks, and note appointment requests. Predictive AI and automated call flows will also improve technician routing, saving time and reducing costs with trade labor at a premium.
57% of U.S. homeowners believe that home service businesses integrating AI will lead to better customer service. – Jobber
Prevent missed calls and opportunities
Every missed call represents the potential for a missed lead and missed revenue. Eighty-five percent of customers won’t give your business a second chance after you miss their call.
Automated responses provide a quick follow-up for missed callers and missed call reports will provide you with the insights you need to optimize every follow-up. Coming soon, CallRail’s AI assistant, Voice Assist, answers, captures, and qualifies inbound calls when you aren’t able to answer, whether you’re on another job or the call is coming in outside of business hours. Using these AI features will ensure you don’t miss out on these opportunities and have the highest chance of capturing the highest amount of leads and revenue.
Optimize follow-ups to improve conversion
Optimizing follow-ups is essential for converting leads into customers, and automation makes this process significantly easier and faster. Automated responses send an immediate follow-up message after you miss a call, letting the lead know that you got their call and will get back to them shortly.
CallRail's Convert Assist streamlines follow-up communications by automatically generating a personalized, ready-to-send message based on each call transcript and customer interaction. Convert Assist also provides actionable next steps and conversation coaching so that every follow up call, email, or text is customized directly to each potential customer’s needs.
"59% of homeowners said it’s often hard to get a quick response when first engaging with home service professionals." — Jobber
Close more jobs for your home services business in less time.
AI is making it easier for your home services business to manage leads, follow up with customers, and stay on top of calls. With tools that qualify leads, send quick responses, and answer calls when you can’t, you’ll save time and book more jobs.
Try all the AI tools that CallRail has to offer with a 14-day free trial, no credit card required.
