Find out which marketing campaigns make your phone ring.

If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what's working and what's not.

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What is Call Tracking?

Ever ask a caller, “how’d you find out about our business?” With Call Tracking, you’ll know before you even pick up the phone. Better yet, you’ll have powerful analytics around which ads, campaigns, or search terms inspire your best leads to reach out, so you can invest more into the marketing that moves your business forward.


Match all your inbound calls to online or offline marketing campaigns. Get immediate visibility and validation into which strategies are driving leads and which are not.


Gain the insights you need to spark growth. See every interaction with your ads, keywords, and campaigns. Compare the performance of one message or strategy to another.


Knowing is only the first step. Take action on your Call Tracking data to maximize conversion rates, refocus your marketing budget, and enhance your lead generation strategies.


Turn more prospects into lifelong customers thanks to smart lead-handling features that ensure calls are always routed to representatives that are trained and available to help.

Trusted by more than 200,000 businesses

Our customers have ranked us #1 on G2 for 15 straight quarters thanks to
our ease of use and our focus on accurate, secure data.

The CallRail Platform

The CallRail platform builds on Call Tracking to provide an entire suite of integrated tools that makes marketing your business — and turning leads into loyal customers — a cinch.

Our Call Tracking solution attributes (or matches) incoming phone calls and text messages to your marketing activities. In addition to providing critically important reports and analytics on your campaign performance, Call Tracking also includes conversation recording capabilities and provides the robust data used by the rest of our Analytics Suite.

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While Call Tracking shows which ad or keyword made someone call, Form Tracking reveals which made them click “submit” on a form. Together, they illuminate all your lead activity, whether they reached out by phone or via your website. And with these combined insights, you'll market and spend smarter.

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Turn your calls into a goldmine of business-boosting opportunities with Conversation Intelligence. Our AI-powered solution automatically turns your call recordings into transcriptions and identifies key terms, then tags your recordings so you can listen in, escalate calls, and improve conversations.

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CallRail knows phones — so we made a phone of our own. Lead Center is CallRail’s communication software that can enhance or replace your existing phones, as well as combine your calls, text messages, live chats, and form submissions into one unified inbox so you never let another opportunity slip through the cracks.

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CallRail goes great with everything

CallRail doesn’t just work with 700+ marketing tools — it makes
them better. In a few clicks, our call and conversion data fuels
deeper insights, automatically.

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