This is part two of a three-part series about how to use AI to drive growth and improve business operations for home service businesses.
Implementing AI in your business: A series
Artificial intelligence (AI) is an invaluable tool for home services businesses of all sizes and types. With your time being so valuable, it can ease your workload by taking over tedious tasks, while giving you insights to help you earn more jobs in less time. This is the second article in a series of three on how home services contractors can implement AI to improve their businesses.
Gain business insights from calls
Calls aren’t always straightforward in the home services industry. You might say one thing but the homeowner hears another. Homeowners may call your business with questions, but it can be difficult to gauge their interest in an actual job. Or, you may want to learn more about what a prospect said on a call, without having to listen to the entire conversation. All these situations are difficult if you’re handling the calls yourself. When your team members handle those calls, it becomes even more difficult to know what’s being said, when, and how.
Whatever the reason, it’s useful to have a fast and easy way to review conversations. That way, you can quickly determine which marketing is bringing in tire kickers or high-value leads, and you can easily provide call coaching and direction for your team to improve their lead handling. CallRail’s Convert Assist serves as your AI-powered assistant, providing ready-to-send follow-up messages and actionable next steps. Its coaching feature offers feedback that helps you give your team strategies for improving the customer experience, increasing conversion rates, and handling calls that need to be escalated or prioritized.
"We’re happy with CallRail and how you guys are embracing technology in the same way that we like to, and we’re willing to try the latest AI technology and implement it in your business as fast as possible because we know that gives us a competitive advantage in the field."
–Rocco Romanelli, Co-owner, Romanelli & Son Pools
Get a snapshot view
CallRail’s Conversation Intelligence® creates AI-generated call transcripts and highlights important moments in the call so businesses have access to review exactly what customers are searching for online and interested in during calls. From those transcripts, Premium Conversation Intelligence provides in-depth customer insights with call summaries that give you the main points of a call in just a few sentences. This helps you outline project specifics and determine if it’s a good fit.
The call sentiment feature highlights customer sentiment so you can determine whether the caller feels positively toward your business during the conversation, and is therefore more likely to buy your services. You can use all these features to prioritize leads and tailor your offerings and recommendations.
“You don't have to listen to every single call anymore—you can just listen to the ones Conversation Intelligence identifies as problematic or good sales opportunities.”
–Amber Callan, COO of Agile and Co., agency for Black Tie Movers
Add a virtual receptionist
An AI assistant can be an essential part of your team by managing calls when your team is unavailable. It can answer calls, capture the needed information, and qualify inbound leads at any hour of the day, whether you’re on another job or simply getting a well-deserved rest, ensuring you don’t miss any opportunities.
Voice Assist provides realistic interactions, streamlined handoffs to employees, and automated text follow-ups. These features take tedious tasks and after-hours calls off employees' plates while capturing leads that may otherwise fall through the cracks. Voice Assist is integrated with the rest of your CallRail platform, so it easily syncs new data — like call tags and summaries — into CRMs like HubSpot and Salesforce.
Make CallRail’s AI part of your home services team and gain a competitive edge with deeper customer insights
Learn more about your customers in less time to create more successful outcomes. AI tools that answer, summarize, and analyze calls help you better understand your home services customers without putting more strain on your team.
Try all the AI tools CallRail has to offer with a 14-day free trial, no credit card required.
Continue the series
Part 1
How to convert more leads for your home services business with AI
