Dental practices deal with everything from fuzzy ROI to stressed-out front-office teams. To get to the heart of these issues, we sat down with Michael Aries, host of The Dental Marketer podcast.
Here’s what he shared:
The 3 biggest pain points for dental practices
1. Front office overload
Your front-office team is likely doing five things at once: answering phones, booking appointments, fighting with insurance companies, and managing follow-ups. When things get busy, new patient calls either go to voicemail or feel rushed, and every missed call is a missed chance to grow.
2. How front office calls are actually being handled
Most practices assume their phones are handled well, but they don't have the data to prove it. To capture and convert more calls, your practice needs insights on:
- How many calls go unanswered
- How often callers are put on hold
- Whether new patient calls convert to appointments
- How call handling changes during busy periods
Without call-level insights, it’s impossible to know if you have a marketing problem, a staffing problem, or a training problem.
3. Fuzzy ROI from marketing + operations
If you’re running ads on Google, social media, direct mail, and more, you need to know which one actually booked each patient. Without a clear line from marketing to revenue, you’re just guessing where to spend your budget and can end up:
- Cutting campaigns that are actually working
- Doubling down on channels that generate low-quality calls
- Hiring more staff instead of fixing operational leaks
How CallRail helps
- Marketing clarity: CallRail uses unique tracking numbers to instantly identify which specific campaign, ad, or landing page drove the call. This immediately eliminates guesswork, showing you where to invest and where to cut.
- Empowered front desk: CallRail’s platform provides accurate attribution insights and automatically reviews call recordings to let you know exactly what was discussed. In addition, it can automate your follow-up process and improve booking conversion rates by coaching staff on best practices.
- Smarter staffing: By analyzing call patterns and peak times, CallRail reveals when your phone lines are busiest and when you're missing calls. This allows you to adjust staffing schedules precisely to demand, reducing missed calls and optimizing resource allocation.
- Data-driven ROI: CallRail automatically ties every phone call (and appointment) back to the originating marketing source. This provides a clear, granular Cost Per Lead metric, enabling you to accurately measure the profit generated by high-performing channels.
Try it free, today!
CallRail gives dental practices and marketers the tools to turn leads into patients, reduce staff stress, and make smarter marketing decisions. Try it today with a 14-day free trial.
