Turnkey Marketing is a specialized agency that provides digital marketing and fractional CMO services to the automotive industry. Founded 12 years ago by Carrie-Lynn Rodenberg, the agency was created to support small business owners passionate about their trade but struggling with the demands of marketing. From solo shops to larger operations, Turnkey gives clients the expert marketing direction and execution they need to grow with confidence.
"Our clients are often expert technicians who discover that fixing cars and marketing a business are two completely different skill sets."
– Jared Baker, VP of Client Services,
Turnkey Marketing
The challenge: Connecting marketing to measurable results
For many technicians, opening their own shop is the ultimate goal. But running a successful business requires more than simply technical skill, and marketing can feel like unfamiliar territory for owners already wearing multiple hats.
According to Jared Baker, VP of Client Services, this disconnect between marketing spend and results often leads to skepticism: "When clients tell us 'marketing doesn't work,' our first question is always, 'How are you tracking your marketing?' The truth is, they often have no visibility into where their leads are coming from." In most cases, the challenge isn’t that marketing fails — it’s that owners lack visibility into what’s working and what’s not. Without clear attribution, it’s hard to feel confident in marketing efforts or trust that investments are paying off.
The solution: Building a foundation of trust and transparency using CallRail
From day one, Turnkey Marketing built its model around providing fractional CMO support, managing everything from strategy and tech stack to content for their clients. One tool that plays a key role in this strategy is CallRail. With Call Tracking and attribution, Turnkey can give clients the visibility they need to understand where leads are coming from and what’s driving results.
With CallRail, Turnkey Marketing can define clear role expectations:
- Marketing's job: To make the phone ring with qualified leads.
- The shop's job: To convert those calls into customers.
This transparency strengthens the agency-client relationship and eliminates confusion. When data shows 20 calls came from a campaign, but half were missed or mishandled, the agency can help diagnose the breakdown and guide improvements. Tools like CallRail make it easier to identify what’s working, what’s not, and where to focus next.
The results: From guesswork to growth
With the help of tools like CallRail, Turnkey Marketing helps its clients trade guesswork for confident growth. Once-overwhelmed shop owners gain the visibility they need to make smarter decisions and understand the true impact of their marketing.
How a DFW auto shop turned data into a second location
A client in the Dallas/Fort Worth area who has partnered with Turnkey Marketing for eight years is a prime example of this transformation. By incorporating CallRail into their marketing stack, they were able to:
- Invest with precision: Clear attribution insights made it easier to shift their budget away from less effective campaigns and eliminate wasteful spending.
- Outpace the competition: Real-time performance data helped accelerate decision-making, enabling them to maintain growth while strategically reducing marketing spend.
- Expand with a proven model: The success of their first shop wasn’t a mystery. It was a data-backed formula they could confidently replicate, leading to the opening of a second, specialized European auto shop.
This transformative journey is not an isolated case. Another Turnkey Marketing client, KRP, grew from a single struggling location to three thriving locations by following a similar data-driven strategy.
From insight to action with Conversation Intelligence
Knowing which marketing channels make the phone ring is only the first step. To help clients understand what's actually happening during those conversations, Turnkey uses Conversation Intelligence®. Features like AI-powered transcription and keyword spotting allow clients to monitor call content at scale without needing to listen to every call. For instance, one of Turnkey’s clients tracks the names of their service advisors and keywords like "today" or "next week" to quickly gauge front-desk activity and appointment urgency.
For an even deeper layer of strategic analysis, Turnkey Marketing uses Premium Conversation Intelligence™. Automated call summaries and sentiment analysis make it easy to spot high-priority conversations and uncover those that require attention, saving valuable time and manual effort.
For an agency like Turnkey Marketing, success isn't just generating calls — it's ensuring those leads convert. The challenge, then, is to ensure the client's team has the right tools to convert the high-quality leads that marketing delivers. A tool like Convert Assist provides the shop’s team with AI-powered coaching, clear action plans, and follow-up messages to help them turn more leads into closed business.
The future: Marketing ROI, made clear
Turnkey Marketing’s approach is rooted in accountability and the smart use of marketing technology. By using tools like CallRail to replace guesswork with proof, Turnkey empowers auto repair shop owners to shift their mindset from “marketing doesn’t work” to “marketing is working — and here’s the proof," allowing them to finally grow their business with confidence.
Ready to see the ROI from every marketing dollar?
See how CallRail can help you connect marketing to your bottom line and drive real results for your auto repair shop.
