3 ways Convert Assist drives business for home services providers

by

CallRail
July 30, 2024

In the home services industry, labor shortages and busy schedules make it even harder to answer calls and texts between jobs. The good news is that the right AI-powered tool, like Convert Assist, can fill those resource gaps, acting as an assistant who understands your without requiring training. Even as a smaller home services business, you can keep up with larger competitors by using AI-powered tools in your workflows. 


Here are three big ways CallRail’s Convert Assist can change your business for the better.

1) Respond to homeowners quickly and accurately

How it works

Convert Assist’s Smart follow-up feature automatically drafts a follow-up message to provide you with the language and information you need to quickly reply to a homeowner via phone or email. Plus, you know what was discussed in previous conversations so callers don’t have to repeat themselves. 

Why it helps

In the past, call notes may have been scribbled on a notepad left in the truck. With Smart follow-up, you have on-demand access to the information you need to follow up and close deals right away. 

Whether you need to follow up with a new lead or previous customer conversations, Convert Assist automatically drafts a personalized response within minutes. This saves you time and helps you engage the customer at the point they’re most likely to engage your services. Smart follow-up also provides language relevant to a lead, including appointment confirmation, service details, and relevant paperwork that was discussed on previous calls.

“We try to work smarter, not harder. Leads are expensive, so to leave some of them just laying on the floor is a waste. With Convert Assist we will be able to pick those back up and run with them. And if we book just one more job, it'll pay for a month's use." – Tracey Frazier, Office Manager at Remedy Plumbing

2) Close jobs with automated action plans

How it works

The Action plan feature included with Convert Assist automatically analyzes calls and determines next steps specific to each lead. An action plan may recommend emailing a lead with consultation details or looking up your team’s next available appointment. 

Why it helps

As a home services pro, you got into the industry because you have valuable technical skills to offer homeowners – not because you wanted to spend time on sales and marketing. Convert Assist’s Action plans offer next steps that help engage and close leads. Each action plan is generated within minutes to ensure every lead can be followed up in a relevant, efficient way. For example, if someone calls about a cleaning service, the subsequent action plan may recommend emailing testimonials to improve your booking rates. 

“Introducing action plans by CallRail Labs into our workflow has been a revelation. It's an intelligent tool that simplifies complex tasks and consistently delivers actionable, data-driven strategies, ultimately improving our overall efficiency. It's a testament to the power of AI and how it can drive meaningful innovation.” – Baruch Labunski, CEO of Rank Secure

3) Have better calls with leads and customers

How it works

For larger contractors with customer service teams, you don’t have to spend hours listening to calls to give team members immediate feedback on what they did well and how they can improve. Convert Assist provides call coaching to team members to help them improve their conversations and close more jobs.

Why it helps

Call coaching gives everyone on your team the tools to have better conversations and to provide an outstanding customer experience right now, without waiting for annual trainings or reviews. For instance, if a customer calls your HVAC company about air conditioner replacement, the coaching features will let your team member know if their tone on the call was professional and friendly. It will also be able to point out phrases they used that should be replaced with more effective terms in order to close that job and meet that lead where they are when you reach back out.

“The CallRail call coaching feedback, when it's auto-generated, will often touch on the same kinds of things that I'll be prepared to deliver to our team members - and in some cases, will pick up on things that maybe I might have missed. So, that's extremely powerful.” – Tom Gonzales, Operations Strategist at Ohana Dental Implant Centers

Let CallRail’s Convert Assist help convert more leads into jobs 

Convert Assist is a powerful but easy-to-use AI-driven tool for home services businesses of all sizes. With smart follow-up, action plans, and call coaching in one near-real-time solution, you can improve customer service, engage more leads and increase jobs booked, without needing additional resources to make it happen.

Book more jobs with Convert Assist. Get started with a free 14-day trial.

Meet the author

CallRail
Serving more than 200,000 companies worldwide, CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence.