Driving client success in competitive markets
Einstein Industries is a lead generation company focused on digital marketing for clients in the cash-pay healthcare and contingency-fee legal sectors. As leaders in providing internet marketing services in the medical, dental, and legal markets, they have extensive experience working in some of the most competitive, regulated sectors. Their mission is clear: to deliver tangible results for their clients.
"What really helps Einstein Industries stand apart from other marketing agencies is that we truly are your partner."
– Kyle O'Brien,
Director of Client Success, Einstein Industries
A partnership built on results
The partnership between Einstein Industries and CallRail began over a decade ago, born from the need to solve a significant tracking challenge for a client with multiple websites, domains, and campaigns. At the time, CallRail was a pioneer in providing dynamic number insertion (DNI), a feature that allowed Einstein Industries to connect each phone call directly back to the marketing source that generated it. This powerful capability fostered such a strong belief in the product that Einstein has since rolled it out to all the practices they work with.
The partnership between Einstein Industries and CallRail remains crucial in generating the high-quality leads that drive conversions and, ultimately, increase a practice's revenue.
From marketing efforts to measurable revenue
The collaboration with CallRail allows Einstein Industries to clearly demonstrate return on investment by showing clients exactly how a marketing campaign translates into revenue. To achieve this, the team uses a wide array of CallRail's tools, such as Call Tracking, Voice Assist, Conversation Intelligence®, and Convert Assist. These tools provide quicker data snapshots and analyze call sentiment, giving the team an instant overview of performance. In particular, the ability to automatically tag phone calls enables the Einstein team to have deeper, smarter, and more consultative conversations with each practice.
"If you don't keep evolving and keep getting better, you're going to fall behind and someone else is going to do that job for you."
– Mike Hawkins,
Chief Technology Officer,
Einstein Industries
Innovating the client experience
Einstein Industries focuses on implementing smart, AI-driven systems and processes that don’t compromise the human element. Integral to this approach is CallRail’s Voice Assist, which functions as an AI-powered scheduling assistant. It’s essential for taking advantage of missed opportunities by automatically capturing key lead details like name, phone number, and the potential procedure a caller is interested in. This automation allows a practice's front office team to focus more on the patient experience after the lead is captured.
The wider suite of CallRail tools, including Conversation Intelligence and Convert Assist, then help identify coachable moments and other growth opportunities, allowing practices to seamlessly convert more leads into paying customers.
"The team at Einstein understands that if you're not innovating, you're expiring."
– Emily Popson,
VP of Growth Marketing, CallRail
The future of client growth
The strategic partnership between Einstein Industries and CallRail is key to delivering measurable impact for their clients. Using CallRail's platform, Einstein gains the full picture of every practice's performance, which directly results in fewer missed calls, stronger marketing ROI, and ultimately, more patients and more revenue. After ten years of collaboration, both companies remain focused on the future and the value their partnership continues to bring to clients.
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