"In just six weeks, our answered calls increased by 118%. Voice Assist is helping us turn more calls into customers."
– Phil Green, Founder, Rapid Repair Pro
You miss a call while driving to your next job, and by the time you call back, the homeowner has already booked someone else. In home services, every missed call is lost revenue — and wasted ad spend you already paid to generate.
Voice Assist helps solve this problem. It answers when you can’t, captures every lead, and gives you the coverage you need, whether you’re on the road, on a ladder, or juggling back-to-back jobs. Here’s how Voice Assist keeps opportunities from slipping away, and helps you win more jobs.
Make the most of every marketing dollar
When the workday gets busy, staying responsive isn’t just about answering calls — it’s about knowing which ones actually matter. With no receptionist and no time to screen every caller, there’s no easy way to separate urgent jobs from low-value inquiries or irrelevant calls. That makes it easy for profitable opportunities to slip away — and even easier for your ad spend to go to waste.
Voice Assist fixes that by adding structure to the chaos. It answers every call your marketing brings in, captures the details you need, and flags high-value or urgent jobs so you can follow up fast and protect your budget.
How Voice Assist helps:
To help you stay on top of every opportunity, Voice Assist covers the gaps that are hardest to manage on your own:
- 24/7 coverage while you are working, driving, or spending time with your family
- No wasted ad spend, every call you paid for gets answered
- Automatic capture of names, needs, and next steps so you can follow up fast
Why it matters for home services businesses
Voice Assist helps you get a better return on the money you already spend on marketing. Every call your ads generate gets answered, captured, and given a real chance to turn into a paid job. With around-the-clock coverage, you can run ads confidently, stay competitive in busy markets, and book more work without needing a full-time staff member to handle the phones.
Identify and prioritize your highest-value jobs
Not every call is worth your time — and when operating costs rise, and projects take longer, focusing on the jobs that deliver the greatest return matters more than ever. More than half of home services professionals (51%) say rising labor costs are one of their top challenges, while 39% describe their sales cycles as long and difficult to manage, according to a recent survey CallRail conducted among U.S. home services businesses. You can’t afford to waste time on low-value calls.
Voice Assist automatically scores each caller using the BANT method (Budget, Authority, Need, and Timing). Each call includes a short summary and transcript so you can quickly see which jobs are worth a fast follow-up.
You’ll know if a caller is in your service area, needs a high-value job, or is requesting services you don’t offer.
How Voice Assist helps:
By automatically qualifying each call, Voice Assist gives you the clarity to spend your time where it pays off most:
- Avoid wasting time on tire kickers, wrong numbers, or off-topic calls
- Focus on the best-paying, most relevant jobs for your business
- See what types of calls your ads are really bringing in
Why it matters for home services businesses
When you’re already spending to make the phone ring, that ad spend is a sunk cost. Voice Assist makes sure it isn't a wasted cost too, allowing you to spend your time where it pays off.
Stay competitive without burning out
Responsiveness is part of the job and vital to your reputation, helping you win jobs before a competitor does. But as large, private-equity-backed rollups enter local markets with full-time call centers and round-the-clock staff, staying available around the clock is harder than ever.
But you’re also human. You can’t be on call 24/7. CallRail's 2025 survey data shows that only 48% of home services businesses respond to after-hours inquiries immediately, meaning more than half are losing high-intent leads simply because they were tied up or unavailable.
How Voice Assist helps:
Staying responsive without burning out is one of the hardest parts of running a home services business, and Voice Assist gives you the backup you need to keep up by:
- Protecting your nights and weekends while capturing every lead and keeping customers happy
- Helping you stay competitive without blowing your budget or stretching your resources
- Maintaining the responsiveness that supports your Local Services Ads (LSA) rankings even when you are off the clock
Why it matters for home services businesses
Voice Assist helps you stay competitive and protect your downtime by letting you define exactly what counts as an emergency. Only true emergency calls, like a burst pipe, no heat in winter, or a broken AC, are treated as urgent and transferred to you right away. Everything else is handled professionally by Voice Assist and queued for follow-up the next business day.
You deliver the same fast response customers expect from big-box brands, while still keeping your nights, weekends, and family time intact.
Four ways to see if an AI voice assistant is right for your business
You do not have to guess whether an AI voice assistant will work for your business. With Voice Assist, you can try it for yourself, hear how it sounds, and see how it handles real questions from your customers.
Here are four easy, low-risk ways to try it for yourself:
1. Call CallRail’s demo line
Try CallRail’s demo lines, which connect directly to a live Voice Assist agent. Ask questions that your actual customers would and see how naturally it handles the call.
2. Use the missed call calculator
Enter last month’s missed calls into CallRail’s calculator. You’ll see how much money you’re leaving on the table and how quickly Voice Assist could pay for itself.
3. Try it during slower hours
Voice Assist is easy to test if you have downtime.
Turn it on:
- Before or after business hours
- During lunch breaks
- When you’re out on a job
You will see the difference without changing your normal workflow.
4. Write your own script and test it in the app
Choose the voice that fits your brand, customize the greeting, and decide what Voice Assist asks. You can automatically train it to sound like your business and control exactly when it answers or sends notifications.
Quick setup: Get started in minutes with an AI assistant trained on your website and past calls. If you need help, our AI Expert Team will walk you through the setup at no cost. All they need is 30 minutes of your time — they handle the heavy lifting for you, and you get the confidence that everything is configured exactly right.
Common concerns home services businesses have about Voice Assist
Trying something new can feel risky, especially when it affects how you communicate with customers. Many home services businesses like the idea of getting help answering calls, but hesitate when it comes to letting AI step in. You want to be sure it sounds professional, represents your business well, and keeps you in control.
If you’ve had these same questions or hesitations, you’re not alone. Many contractors go through the same thought process before trying Voice Assist — and most are surprised by how natural and reliable it feels once they see it in action.
AI assistants are already part of everyday life. Banks, insurance companies, airlines, and major retailers use similar tools to handle calls, gather information, and route customers quickly. Home services businesses are beginning to adopt AI for the same reasons: it makes the day easier without changing how you operate or how customers experience your business.
Here are the concerns we hear most often — and how Voice Assist addresses each one:
Concern
Reassurance
“I already handle my own calls.”
Voice Assist helps when you cannot pick up, whether you are on a job, driving, or after hours. It makes sure you never lose another lead because you are busy working.
“I do not trust AI.”
Voice Assist gives you full control and visibility. You can read every transcript, review summaries, and see exactly what the assistant says.
“I do not like how AI sounds.”
Voice Assist is clear, friendly, and consistent. You can even choose the voice that fits your business best. Listen to Voice Assist in action.
“I tried a human answering service and it did not work.”
Voice Assist never takes a day off or forgets details. It answers every call the same way, every time.
Capture more calls and convert more jobs
Missed calls mean lost jobs. Voice Assist helps you stop losing money by answering every call, collecting details, and surfacing jobs worth your time.
It is a simple, powerful tool built for home services businesses that cannot afford to miss a lead. Acting as your always-on receptionist and reliable home base even when you are on the road running jobs, it answers calls and identifies valuable leads.
Never miss a lead again.
Start your 14-day free trial today and turn every missed call into your next best customer.
