The last few years in the housing market have been a roller coaster of highs and lows. Now, we’re in a historically tough — and strange — time for home buyers and sellers, with high prices and high interest rates pricing out many buyers while current homeowners with rock-bottom mortgage rates are staying put.
For many realtors, home builders, and property managers, that means there’s increased competition for every home buyer, seller, and renter. In this tough market, you need to get the absolute most out of every marketing dollar. As the real estate industry’s cost per lead averages nearly $500, you want to do everything you can to quickly convert new leads and close deals.
CallRail has helped thousands of real estate businesses do just that for years. Now, with smart conversion tools for real estate, available with Premium Conversation Intelligence™ CallRail is upgrading the experience to ensure every lead gets the right follow-up message for quick conversions.
Unlocking the next level of lead intelligence with smart conversion tools
With a premium on every lead, real estate pros need every advantage possible when it comes to understanding and optimizing the customer journey. That’s why CallRail’s lead intelligence is already trusted by so many realtors, home builders, and property managers.
Whether leads are calling in, filling out forms, or responding to mailers and billboards, CallRail’s Call Tracking and Form Tracking solutions provide a complete marketing performance picture — helping you quickly optimize your multi-channel ad campaign spending.
Now, CallRail is helping you optimize how you manage all those leads. With smart conversion tools, you can close more deals — and close them faster — by ensuring nothing slips through the cracks and every customer gets followed up on with the right messaging.
How smart conversion tools for real estate help seal the deal
While you’re juggling dozens of leads as a real estate pro, your customers are only focused on their own home-buying journey, one of the most important life decisions they will ever make. Keeping track of the details and nuance of every lead from all of your customers can quickly become overwhelming without help.
This is where smart conversion tools come in. These tools leverage advanced AI capabilities to power three valuable features to support you during every call: action plan, coaching, and smart follow-up.
1) Action plan
CallRail analyzes every call and automatically generates next steps for your team to keep the ball rolling. From checking a home viewing appointment availability to emailing a contract, CallRail's smart conversion tools ensure no action item is missed.
2) Coaching
While you focus on the calls, CallRail's smart conversion tools provide personalized feedback on every interaction. Auto-generated feedback will show you what went well and where there’s room for improvement.
3) Smart follow-up
Work smarter, not harder, when it comes to following up on every lead. CallRail's smart conversion tools listen to every detail of the call and automatically drafts an email message with all the content from your conversations with that lead for quick, personalized follow-up. In the hectic world of real estate where details and deadlines are crucial, CallRail is the perfect complement to your sales team.
Know exactly what you need to do for every call
Each of the smart conversion tools is working behind the scenes as soon as the call starts. There’s no button to click to get your action plan or smart follow-up. And unlike other generative AI systems, you don’t need to ask the right prompt to get the AI to do the right thing.
That means you can give every customer your full attention on every call — improving your level of service — without fearing you’ve missed writing down every detail. After hanging up, you’ll have everything you need to review and respond to each customer when the time is right. And, with advice from the coaching tool, you can make each customer's next experience better than the last.
Keep track of every conversation to accelerate the process
Closing a real estate deal is time-consuming. As a result, realtors can find themselves managing dozens of potential leads alongside multiple deals in various stages of negotiation and closing. Jumping back into a conversation with a client after a week can mean scrambling through notes and spreadsheets to remember what happened last time.
Smart conversion tools ensure you never ask your customer to remind you where things were when you last spoke, no matter how many leads and deals you’re working on. Once you pull up the lead in CallRail, you can quickly review the action plan’s next steps and know exactly what to say to keep the conversation — and the deal — moving in the right direction.
Staying on top of every conversation makes every customer feel like they’re your only customer, and ensures you’ve got everything you need to accelerate the long process of buying and selling properties.
Renovate your lead management with smart conversion tools, available with Premium Conversation Intelligence™
For years, CallRail’s lead intelligence has helped real estate companies understand how to get more leads. Now, smart conversion tools, available with Premium Conversation Intelligence™, can help realtors stay laser-focused on making the most out of those leads by enabling quick and effective follow-ups.
See how Premium Conversation Intelligence can help you save time, accelerate deals, and improve the call experience for customers — without lifting a finger. Get started with a free 14-day trial.
