After years of a booming market for new and used cars, the auto industry is facing the all-too-familiar dip as inventories swell and prices trend downwards. That means dealerships and repair shops will need to prioritize efficiency and deliver a stellar customer experience to convert prospects into buyers and turn buyers into loyal customers.
Smart conversion tools, available with Premium Conversation Intelligence™, are designed to do just that. Here’s how these smart tools — action plan, coaching, and smart follow-up — deliver help in the clutch.
How smart conversion tools supercharge your sales team’s efforts
Whether you're selling a new car or fixing an old one, every conversation with a current or prospective customer about their car is unique. Keeping track of every detail and what you need to do can be time consuming and stressful without help.
That’s where these smart tools power up CallRail’s lead engagement platform and help small and medium size dealerships and repair shops stay on top of customer conversations and convert more leads.
1. Action plan
After every call, users can tap into action plan, which uses AI to analyze your conversation and create a smart list of everything you need to do next. Adding action plan into your workflow can help agents focus on delivering better customer service on the phone and ensure easy hand-offs to colleagues who will be following through on the next steps.
With action plan, you might have a list of to-dos that look like this:
- Send text confirmation for 9am appointment tomorrow
- Note customer name, contact, vehicle details in system
- Check availability for mechanic tomorrow morning
- Prepare estimate range for common engine issues on 2017 Toyota Camry
- Follow up call in 1 week if no other contact from customer
Action plan provides you peace of mind that you’re giving everyone the best service.
2. Coaching
You know the importance of doing a comprehensive, multi-point inspection of your customer’s cars — but on a hectic workday, there’s never time to do a multi-point inspection of your team’s phone conversations.
Coaching provides an in-depth analysis of any call. Coaching gives your sales team personalized feedback on what went well with a caller while pinpointing areas to improve next time.
For example, coaching can laud an agent for setting an appointment time and confirming the best contact. It can also highlight how the agent’s tone could be improved to provide a better experience. For customer-centric dealerships and shops, it’s a low pressure way to improve the customer experience with every call.
3. Smart follow-up
Sometimes your follow-up needs more than a once-over — it needs a full-on test drive. Smart follow-up analyzes a conversation and drafts a personalized follow-up message. That way, the team member (or anyone else) can quickly follow-up with the right message via email or phone call right away without looking back at notes and writing their own script.
Smart follow-up streamlines the busy work to keep your team focused on delivering quality customer experiences without missing a beat on busy days. Plus, smart follow-up provides your brand with a consistent and professional voice, whether it’s an all-hands-on-deck kind of day or you’re struggling with employee turnover.
Take smart conversion tools for a spin
Whether you’ve got too many prospective clients to manage or you’re fighting tooth and nail to secure every sale, smart conversion tools can help you easily stay on top of every deal without breaking a sweat.
Try smart conversion tools, available with Premium Conversation Intelligence™, to supercharge your sales efforts.
