This is part three of a three-part series about how to use AI to drive growth and improve business operations for home service businesses.
Implementing AI in your business: A series
Artificial intelligence (AI) is becoming an invaluable tool for home services businesses of all sizes and types. It can ease your workload by taking over tedious tasks, and it can give you insights to help you earn more in less time.
Increase the value of your jobs
If you’re a home services pro — whether you offer HVAC repairs, plumbing, landscaping, cleaning services, or home remodeling — you likely provide a wide range of services at different price points. From seasonal maintenance and emergency repairs to larger upgrade projects, homeowners may be candidates for several of your offerings. The challenge is making them aware of the services you provide that they want and need.
Convert Assist provides coaching that can help your team be better at upselling and cross-selling your services to close bigger deals. For instance, a busy prospect calling about a one-time yard cleanup project may be happy to learn you offer ongoing yard maintenance as well.
"We try to work smarter, not harder. Leads are expensive, so to leave some of them just laying on the floor is a waste. With Convert Assist we will be able to pick those back up and run with them."
– Tracey Frazier, Office Manager at Remedy Plumbing
Get insight into services that callers want
Call recordings enable you to automate transcriptions, which you can then easily preview or review in full. You can also use call recording and AI-powered transcript analysis features to identify callers’ mentions of key phrases like “air quality” and “energy efficiency.” Then, you can let customers know you offer more than standard HVAC repairs, such as installing smart thermostats or offering whole-home air purification systems.
Call summaries and sentiments are included in Premium Conversation Intelligence™. These features help you rapidly uncover a lead’s questions, customer concerns, and what current customers like about your services. This saves both your team and your customers time and helps you convert more leads, quickly address issues, and focus on delivering the right services.
In the home services industry, repeat business isn’t just common — it’s critical. In fact, 55% of callers who stated the call source said they were a repeat customer. These are relationships worth protecting. With Premium Conversation Intelligence, you can use call history and keyword detection to identify returning callers and tailor follow-up for a more personalized, loyalty-building experience.
These same tools also help you prioritize high-value jobs — the ones that deliver more revenue for the same labor. By analyzing call transcripts and spotting patterns in the keywords or sources linked to your most profitable jobs, you can focus your team’s time and energy where it will have the greatest financial impact.
"Adding Premium Conversation Intelligence has enabled me to easily go through calls for review without listening to the entire call. I can simply look at the transcripts to go directly to the information I need."
– Sara Robins, Commonwealth Curb Appeal
Capture missed opportunities
Home services businesses miss 14% of their calls, according to our analysis of 1.1 million de-identified and aggregated calls across several industries. That’s potentially a lot of lost business, considering that 85% of those customers won’t call back. But with a virtual assistant, you can capture missed calls and potential business. More than a third (34%) of customers prefer to communicate with contractors via phone, so it’s important to offer a phone option, especially when you’re unable to answer.
CallRail’s Voice Assist will answer calls after hours or when you’re out on a job. Its AI-generated follow-up texts provide an immediate response to callers, so they won’t need to call another provider. These texts can include scheduling links or personalized messages to let the customer know when you’ll call back.
Other AI-powered tools like CallRail’s Convert Assist can draft follow-up messages to help team members provide prospects with the information they want. Capturing every lead is worthwhile because the value of a call may amount to much more than the cost of a single project.
Capture missed opportunities
AI is making it easier to see where customers come from, what they want, and keep them coming back. With virtual tools that answer and follow up on calls, you’ll save time and book more jobs.
Drive profits by identifying customer needs, converting qualified leads, and increasing average job value.
Try all the AI tools that CallRail has to offer with a 14-day free trial, no credit card required.
Continue the series
Part 1
How to convert more leads for your home services business with AI
Part 2
How to gain clear customer insights for your business with AI
Disclaimer: Data in this article comes from a report based on aggregated and deidentified data and is provided for informational purposes only. To ensure the privacy of our business customers and comply with applicable data protection regulations, the analysis and insights presented herein are derived solely from deidentified data, excluding any sensitive or protected information as defined by privacy laws and regulations such as GDPR, CCPA, and HIPAA. This report aims to provide a comprehensive overview of market trends without compromising individual privacy. Any reliance on the information presented in this report is at the user’s own risk, and we disclaim any liability for decisions made based on this report.
