As a healthcare marketer, you walk a difficult line. Your strategy must be as competitive as your colleagues in other industries who can freely use customer data, but with the added burden of maintaining patient privacy. Fortunately, CallRail’s Healthcare Plans offer the ability to glean powerful insights while keeping protected health information (PHI) and personally identifiable information (PII) safe and compliant with HIPAA regulations.
FreshPaint and CallRail create a seamless, safe data experience
CallRail recently announced another layer of protection with our integration with FreshPaint. FreshPaint allows marketers to view the complete visitor journey without sacrificing patient privacy. All HIPAA identifiers are stripped and replaced with an anonymous visitor ID, allowing healthcare marketers to track every call and click well within HIPAA compliance.
FreshPaint and CallRail’s new partnership has several valuable features:
- Leverage scrubbed data on major ad platforms, such as Facebook and Google, that are unable to sign Business Associate Agreements (BAAs).
- Gain a complete view of the client journey, even across multiple sessions.
- Include offline events like phone calls in your data when working with CallRail.
- Data collected with CallRail flows seamlessly to Freshpaint. Once it is scrubbed of identifiers, it can be exported to various ad platforms, including Google Ads, creating a seamless platform for all your marketing needs.
- Streamline data across platforms by sending call-tracking data to your data warehouse for centralized storage and analysis while ensuring compliance.
With this added layer of protection, healthcare marketers can safely use the data gathered through CallRail to target campaigns for Google Ads or Meta. This promises to be a game-changer for companies that prioritize privacy and compliance.
Let’s examine how FreshPaint and CallRail can help you create high-performing campaigns with low HIPAA anxiety.
1. Mitigate compliance concerns
FreshPaint is an industry leader in data privacy for marketing professionals and has a reputation for creating safe avenues for leveraging valuable marketing data.
Utilizing CallRail’s Healthcare Plans is the first step for privacy-savvy marketing professionals. Combining CallRail’s business associate agreement, auto-redaction, and detailed call logs with FreshPaint’s completely clean visitor data creates a one-stop shop for all your marketing data and establishes a privacy-first marketing ecosystem poised for impactful strategy decisions.
2. Safely add CallRail data to ad platforms
Many risk-averse legal departments cringe at sharing any healthcare marketing data with third-party ad platforms due to the risk of HIPAA non-compliance. Now, marketers can use call, text, and form data stripped of PHI/PII to tune automated bid strategies and retargeting in ad strategies. With anonymized IDs, marketers know what patients want and can target their ad placement and content to their most engaged prospects.
3. Track customer journeys anonymously
FreshPaint helps healthcare marketers track and understand the patient journey, from first touch to booking, by stitching together multiple patient website sessions while protecting PHI. After adding CallRail event data to see offline and online events together, marketers have a more complete picture and can position themselves accordingly.
4. Track calls, clicks, and patient marketing milestones with confidence in compliance
If you’re a healthcare marketing professional, FreshPaint and CallRail are a dream team offering in-depth insights into where and why your patients seek care. Does your compliance department miss out on the functionality of the CallRail Google Ads integration for fear of noncompliance? FreshPaint is the answer. With CallRail Healthcare Plans and FreshPaint together, healthcare marketers get the complete picture of their campaign performance, including calls and clicks, in a way that supports HIPAA compliance.
Try the CallRail integration for free today.
*Only current CallRail Healthcare Plan subscribers will have exclusive access to the new integration.
