AI is expanding to more and more industries, and healthcare marketing is no exception. Your practice’s priority is patient care, making it easy to deprioritize marketing. But from targeting new patients to streamlining patient service, AI shows tremendous potential for filling in the gaps.
Explore AI tools that help you empower your marketing initiatives.
Marketing and patient recruitment
Word of mouth can only take you so far, so you have to be intentional about marketing and patient recruitment to get people in the door. Insights from AI-driven data help with patient identification, engagement, and acquisition.
Leverage AI marketing tools to better understand your target audience, using advanced insights to personalize messages and improve campaign targeting. New software predicts behavior based on past data so you can customize your healthcare marketing with segmentation based on factors ranging from health needs to demographics.
AI-powered marketing tools and CRMs overhaul your campaigns to not only reduce tedious marketing tasks, but also achieve more efficient and effective patient acquisition. Predictive analytics uncover relationships between performance and persona behaviors so that you can optimize campaign spend. This opens the door for experimenting with A/B testing, send times, and even keywords.
Need an edge to attract new patients via marketing and sales enablement? Various AI tools can empower you with data for better targeting and outreach:
1. Outreach
Designed to simplify patient recruitment, Outreach offers a virtual assistant to automate key tasks along the patient acquisition journey. “Kaia” becomes an extension of you, capturing key moments, transcribing meetings, and recording action items so you and your team can stay focused on the customer while easily identifying risks.
2. Tellius
AI-driven marketing insights help with decision-making, campaign optimization, and improving marketing performance. Tellius leverages AI data to show what’s driving engagement so you can make appropriate changes. It also connects to Google Analytics, Salesforce, and other tools for additional insights. The tool works by analyzing patterns to improve segmentation and campaign ROI.
3. Squark
But what could work for your healthcare marketing and sales enablement? Squark is a predictive platform that helps you answer this by automating data science analysis, exploration, predictions, and forecasts. It improves campaign targeting with patient risk predictions and segments that help you stretch your budget and improve patient acquisition.
4. Marketo
You need to be just as strategic with campaign execution, and your CRM makes the difference. Marketo handles campaigns by building predictive audiences and segments as well as nurturing leads and prospects. It empowers you to use customer-triggered events to target email, social media, and paid media and track with marketing analytics and multi-touch attribution.
5. MailChimp
Want your CRM to focus primarily on email? MailChimp simplifies the entire communication lifecycle with pre-built journeys to engage with patient prospects. Leverage segmentation and targeting to reach the right audience, and personalize emails and message triggers based on user behavior.
Conversation intelligence and customer interaction tools
Go from targeting would-be patients to streamlining patient service with technology by your side. Conversation Intelligence enhances sales, marketing, and patient experience through HIPAA-compliant conversational AI. Automated customer interaction tools such as AI-powered chatbots and virtual assistants enhance satisfaction.
With all of this in place, you can achieve better engagement, improved patient conversion, and enhanced patient retention. AI tools help you readily answer any concerns for leads and provide on-time information for active patients. And because these systems are always on and self-service based, they keep working in the background to free up your team for higher-value tasks.
Are you in the market for AI-powered conversation intelligence and interaction tools? Consider a few that move the needle:
1. CallRail
Conversation Intelligence did in fact get its name from somewhere! CallRail is the market leader in patient journey HIPAA-compliant conversation technology. The CallRail platform enables you to record and transcribe conversations while using AI to score and categorize them—optimizing marketing spend and lowering patient acquisition costs.
2. RingCentral
Control communication in the cloud. RingCentral is a cloud-based platform that enhances communication across media—from SMS and video conferencing to rule-based call routing and answering. You can use up to four different product suites to achieve various marketing and communication goals.
3. Allego
Sifting through extended analysis isn’t always practical, and you need to capture insights and run with them. Allego provides video-based AI transcriptions and summaries while detecting call sentiment. With this knowledge in hand, you can use virtual coaching to improve calls.
4. Limecall
Is marketing not leading to patient acquisition? Limecall’s call tracking helps you understand how well your healthcare marketing efforts are working—and what to do to optimize them. Reporting capabilities enable you to segment and track calls throughout the acquisition journey; tracking call sources reveals the campaigns that any outreach is tied to.
5. Hyro
If you need a helping hand moving patients on to the next phase, marketing is clearly working. Hyro’s AI assistant scales call centers by automating appointment scheduling and medication management—minimizing burnout by automating tedious tasks. And when there’s an issue only a human can solve, you can easily route it to the right agent.
6. Ivy.ai
Patients also need to be able to take the wheel themselves to get what they need at the right time. Ivy’s healthcare chatbot guides patients to help with website navigation, appointment scheduling, and prescription refills—going so far as to personalize responses based on their history. Improve revenue cycles with workflows and billing inquiries, and maintain cash flow. Improve patient engagement to reduce readmissions and costs.
7. Intercom
When you need to elevate customer interaction beyond chatbot support, Intercom can help. Its “Fin” chatbot delivers safe and accurate answers and escalation if needed, but the platform also offers help desk and support features. Connect your inbox, tickets, and help center to create message sequences and improve issue resolution.
8. Balto
Are call team members effective or falling flat? Balto lets you know what’s working and what isn’t—all while opening up coaching opportunities for better outcomes. It features real-time call notes, automatic call scoring, and alerts for managers to provide coaching during calls.
Take advantage of AI tools for your healthcare marketing
Chatbots, call answering, and CRM tools only scratch the surface. Whether you want to bring in new patients or offer ways to give your most loyal ones what they need, marketing tools make all the difference to keep your practice going—and growing.
Discover how CallRail can help you meet your healthcare marketing goals today. Get started with a free trial to see how our lead intelligence platform turns calls into campaigns that convert.
