Call Tracking

Q: What if I go over my included usage?

If you exceed your included usage, additional usage charges apply based on your plan. Visit callrail.com/pricing for details on overage rates.

Q: How does conversational AI work?

CallRail's conversational AI uses advanced language models to automatically transcribe, summarize, and analyze phone calls, identifying key topics, sentiment, and outcomes from every conversation.

Q: How do you ensure your call transcriptions are accurate?

CallRail uses state-of-the-art AI transcription models trained on millions of phone conversations, continuously improving accuracy across accents, industries, and terminology.

Track and understand every conversation

Call Tracking shows what marketing drives your calls and texts while giving you the context you need to understand the value of every lead.

CallRail account home dashboard showing total calls, first-time callers, missed calls, and calls by number and source.

Connect your marketing to every conversation

A "Calls by Source" pie chart and an ad for ABC Repair Co. with a call-to-action button.

Campaigns

Track which marketing campaigns drive your calls and texts.

Call data for Nia Hughes from Google Ads showing an audio waveform and a transcript with "schedule an appointment" highlighted.

Conversations

Capture what customers say in every conversation.

Customer lead table showing contact names, sources, tags like "Very Good Lead," and qualification status.

Customers

Optimize your marketing to get more of your best customers.

Connect your marketing to every conversation

Campaigns

Track which marketing campaigns drive your calls and texts.

Conversations

Capture what customers say in every conversation.

Customers

Optimize your marketing to get more of your best customers.

Get the full picture of every call and text

Track the marketing spend behind every call

Marketing attribution reports and call source data show which campaigns, keywords, and channels generate calls and texts.

See what happened in every conversation

Customize how you respond to leads

auto-filled website address above a report populating target customers, FAQs, and services provided

Get the full picture of every call and text

Track the marketing spend behind every call

Marketing attribution reports and call source data show which campaigns, keywords, and channels generate calls and texts.

Person using a laptop showing a CallRail Lead Attribution by Source report with bar charts and data tables.

See what happened in every conversation

Customize how you respond to leads

Better visibility so you never waste a dollar

Call Tracking shows you which campaigns drive leads so you can make smarter marketing decisions and convert more customers.

20%

Reduction in cost per lead

44%

Increase in answered calls

Higher
lead-to-close rate

“I would recommend CallRail to anyone who needs a quick and easy to-use call tracking system.”

Eion H., Business Owner

4.6 star rating based on

#1 Inbound Call Tracking for 8 years

4.5 star user review based on

Discover all Call Tracking features

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Marketing campaign attribution

Attribute calls and texts to the campaigns that drove them.

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Lead journey insights

See the path from initial marketing campaign to conversation.

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Call flows

Route incoming calls to the right person or team.

Learn more

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Call transcripts

AI-generated transcripts let you quickly review what was said on every call.

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Call recording

Record every call so you always have the full conversation.

Learn more

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Automation rules

Automatically classify and tag lead interactions based on criteria you define.

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Message flows

Create text workflows that guide customers through the next step.

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Quick texts

Send prewritten text responses to customers quickly.

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Text forwarding

Forward text conversations to the right team members.

Learn more

Your tech stack just got smarter

Connect your call and text data into the marketing, analytics, and CRM tools your team relies on every day.

See all integrations

The right plan starts here

Find the plan that gives your team the visibility you need to understand and convert more leads — starting at just $55.

See pricing

Laptop showing a CallRail Call Log with a line graph and table of call data, including company, tracking number, and sentiment.

FAQ

What is DNI?

Dynamic number insertion allows you to add Call Tracking to your website with the simple installation of a JavaScript snippet. When a visitor navigates to your website through one of the sources you’re tracking, CallRail’s JavaScript will detect the phone numbers on your web page and swap them with the correct tracking number.

What if I go over my included usage?

How does conversational AI work?

How do you ensure your call transcriptions are accurate?

Power up Call Tracking with these connected solutions

Turn conversations into insights

Record, transcribe, and analyze calls to uncover trends that improve marketing and customer experience.

Explore Premium Conversation Intelligence™

Capture every opportunity

Answer and qualify inbound calls 24/7 with an AI assistant that helps you never miss a lead.

Explore Voice Assist

Connect forms to the full lead journey

Track form submissions and see how online leads move from first click to conversion.

Explore Form Tracking

See what’s really driving your calls.

Start your free trial Start free trial

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