Power Up

When you’re ready, it’s easy to infuse Call Tracking with next-level insights. Form Tracking collects and connects leads from your website while Conversation Intelligence transcribes calls and uses AI to surface highlights from them.

Call Tracking + Form Tracking

If you spend a lot of time trying to link multiple reports (or if you’ve given up trying), Form Tracking is for you. It combines call data with website form submissions so you have all your lead data seamlessly collected and connected in one place.

Lars Marketing founder Ryan Burt puts it this way. “By adding Form Tracking… I can get my call data and my form data in one place. It’s reducing the amount of time required to compile all of that data together, because there’s one less source to pull data from.”

Call Tracking + Conversation Intelligence

Combining Call Tracking with Conversation Intelligence helped Qshark Moving Company CEO Vlad Kandybovich shorten his business’s QA process by 90%.

Before Conversation Intelligence, Vlad “listened to every call to see if we were handling inquiries correctly... I was spending hours upon hours listening to call recordings. With Conversation Intelligence, I can quickly scan and make sure agents are being polite and giving the right information to customers and leads. It’s way more efficient.”

Although Conversation Intelligence automatically creates transcriptions of your calls, you don’t have to read them. That’s because AI automatically scans them for the keywords and highlights that matter most to your business.

Call Tracking powerups at a glance

Here’s everything you gain by adding Conversation Intelligence and Form Tracking to Call Tracking. Request a demo to experience the difference yourself.

Power Up	Included with Call Tracking	When you add Conversation Intelligence	When you add Form Tracking
Communication	Call notifications Inbound call recording Call scoring Call forwarding Call flow builder Voicemail	Call transcriptions	Form builder Connect existing forms on website
Advanced attribution and analytics	Online and offline call tracking Google Analytics and other integrations Custom call reporting	AI-powered: Call scoring Lead tagging Call highlights	Multi-touch attribution Form tracking CPL reporting