Call Tracking
Track and understand every conversation
Call Tracking shows what marketing drives your calls and texts while giving you the context you need to understand the value of every lead — all in one place.
Connect your marketing to every conversation
Campaigns
Track which marketing campaigns drive your calls and texts.
Conversations
Capture what customers say in every conversation.
Customers
Optimize your marketing to get more of your best customers.
Connect your marketing to every conversation
Campaigns
Track which marketing campaigns drive your calls and texts.
Conversations
Capture what customers say in every conversation.
Customers
Optimize your marketing to get more of your best customers.
Get the full picture of every call and text
Track the marketing spend behind every call
Marketing attribution reports and call source data show which campaigns, keywords, and channels generate calls and texts.
See what happened in every conversation
Customize how you respond to leads
Get the full picture of every call and text
Track the marketing spend behind every call
Marketing attribution reports and call source data show which campaigns, keywords, and channels generate calls and texts.
See what happened in every conversation
Customize how you respond to leads
Better visibility so you never waste a dollar
Call Tracking shows you which campaigns drive leads so you can make smarter marketing decisions and convert more customers.
20%
Reduction in cost per lead
44%
Increase in answered calls
7%
Higher
lead-to-close rate
“I would recommend CallRail to anyone who needs a quick and easy to-use call tracking system.”
Eion H., Business Owner
4.6 star rating on
#1 Inbound Call Tracking for 8 years
4.5 star user review on
Discover all Call Tracking features
Unified inbox
See the full timeline of the customer journey all in one location — from initial marketing campaign to conversation.
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Call transcripts
Record every call and receive AI-generated transcripts to quickly review what was said.
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Answer and return calls
Communicate with leads using your call tracking numbers, so every conversation is logged in the right place.
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Automation rules
Automatically classify and tag lead interactions based on criteria you define.
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Your tech stack just got smarter
Connect your call and text data into the marketing, analytics, and CRM tools your team relies on every day.
See all integrations
The right plan starts here
Find the plan that gives your team the visibility you need to understand and convert more leads — starting at just $55.
FAQ
What is DNI?
Dynamic number insertion allows you to add Call Tracking to your website with the simple installation of a JavaScript snippet. When a visitor navigates to your website through one of the sources you’re tracking, CallRail’s JavaScript will detect the phone numbers on your web page and swap them with the correct tracking number.
What if I go over my included usage?
How does conversational AI work?
How do you ensure your call transcriptions are accurate?
How do I access my call transcripts?
Power up Call Tracking with these connected solutions
See what’s really driving your calls.
