Tracking leads is one thing, but understanding which channels drive the most calls and optimizing ad spend is what truly grows a business. That was the challenge Leonardo Vazquez, owner of Xpress Restoration, faced while scaling his fire and water restoration company. With campaigns running across multiple channels, pinpointing which marketing was actually working was a struggle.
By integrating CallRail and RingCentral, Xpress Restoration solved both problems. They gained clear insights into which channels were making the phone ring, proving the effectiveness of their ad spend. At the same time, the integration streamlined their customer service experience, equipping reps with forward-facing customer information to handle calls more efficiently and deliver a better customer experience.
Discover how CallRail and RingCentral helped Xpress Restoration rebuild their marketing and operations from the ground up.
The challenge: Inefficient lead tracking and lost insights
Before finding the right tools, Xpress Restoration relied on landlines, which made tracking leads cumbersome and time-consuming. They often had to manually cross-reference call data from different systems to piece together insights about their customer base. The process was inefficient, and critical data often slipped through the cracks. They needed a solution that could consolidate call tracking, streamline workflows, and give them confidence in their ad spend.
The solution: Advanced call tracking and VOIP integration
To overcome their challenges, Xpress Restoration implemented CallRail for advanced call tracking and integrated it with RingCentral as their VoIP solution, transforming how they tracked, managed, and analyzed leads.
With CallRail, Xpress Restoration gained visibility into lead sources, enabling them to qualify prospects and allocate marketing budgets more effectively. The integration with RingCentral eliminated the need to toggle between systems—caller information now populates directly within RingCentral following conversations. The team was then able to track where leads were calling from, directly linking them to specific marketing sources or campaigns, without the hassle of manually cross-referencing data.
The impact: Streamlined marketing and improved ROI
Together, CallRail and RingCentral enabled them to:
- Lower cost-per-lead: Access to real-time campaign data enabled them to pinpoint which ads delivered the most value, resulting in smarter budget allocation and reduced lead acquisition costs.
- Increase lead volume: The CallRail and RingCentral integration allowed them to track all calls within a unified system, significantly reducing missed opportunities.
- Maximize team efficiency: Automating time-heavy tasks like call data entry and cross platform analysis empowered the team to focus on high-impact activities, speeding up their workflows and delivering better results.
- Gain instant insights: Using call recordings, sentiment analysis, and tags to qualify leads and create detailed reports allowed best allocate their ad spend dollars while saving time manually listening to calls.
- Populate caller information in real time: Tracking caller information in real-time with CallRail data populated directly into RingCentral allowed them to ensure they have a scalable VoIP solution and no data is lost.
The newfound ease of tracking call data helped Xpress Restoration improve their call-to-close conversion rates and save money on offline marketing channels. The result? A streamlined, more efficient marketing operation that directly impacted their bottom line.
Build a stronger foundation for your business with CallRail and RingCentral
The partnership with CallRail and RingCentral didn’t just solve operational inefficiencies—it empowered Xpress Restoration to grow with confidence. By leveraging the tools’ combined power, they gained clarity into their marketing performance and improved team productivity.
When asked if they’d recommend the integration to others, the answer was a resounding yes. “We’ve already told others in our industry to adopt this integration—it’s been incredibly valuable for us.”
Ready to see the difference for yourself? Learn more about how CallRail and RingCentral can transform your business today. Get started with a 14-day free trial.
