You miss a call while in court, and by the time you return it, the potential client has already signed with another firm. In legal practice, silence is expensive.
CallRail’s latest survey shows just how costly slow response times have become: 81% of firms report losing business due to delayed follow-up, especially in high-urgency matters like personal injury and criminal defense, where clients simply move on to the next firm.
To protect revenue, firms are increasingly turning to AI because falling behind faster, more responsive competitors is detrimental to business. CallRail’s Voice Assist acts as a safety net, answering calls when your team can’t, capturing critical details, and reducing opportunities lost to silence.
Prioritize your highest-value cases immediately
Not every lead requires the same level of urgency, yet without a structured intake process, attorneys often waste time sorting through voicemails, scattered notes, or returning calls that never become cases.
Voice Assist uses AI-powered lead scoring and automatic call summaries to surface high-intent, high-value opportunities as soon as a call comes in. When paired with Premium Conversation Intelligence™, firms gain immediate visibility into case type, urgency, and intent — making it possible to distinguish a high-value traumatic brain injury case from a routine slip-and-fall inquiry at the first point of contact.
Configurable call routing ensures new case inquiries follow the right intake path, while existing clients or administrative calls are handled separately, keeping attorneys focused on the cases that matter most.
What Voice Assist does for your firm
- Identifies strong, high-value cases instantly
- Filters out non-cases, sales calls, or irrelevant inquiries
- Routes urgent callers to intake while directing existing clients efficiently
Why this matters for legal teams
Legal intake is not just about answering the phone. It is about deciding which cases to prioritize. When teams lack structure, attorneys spend time on low-value tasks while critical opportunities wait. This slows growth, strains resources, and directly impacts revenue.
45%
Did you know?
Only 45% of law firms have a dedicated intake staff member.
Boost your visibility in local services ads
Local Services Ads (LSAs) have become one of the most competitive and expensive channels for attorneys. Clients often contact multiple firms at once, and Google rewards the firms that respond quickly and consistently. Even one missed or delayed call can affect your ad visibility and increase your cost per lead.
Being responsive is one of the primary factors Google uses to determine which firms appear at the top of Local Services Ads, which means faster follow-up directly improves your LSA ranking and competitiveness.
Voice Assist ensures every LSA caller receives an immediate response, even during nights, weekends, or court hours. This helps maintain high responsiveness, helps you stay ahead of competing firms, and maximizes your return on ad spend (ROAS).
Why this matters for legal teams
Legal LSAs are expensive and high-stakes. When your responsiveness dips, Google lowers your visibility, leading to fewer inquiries and higher costs. Firms that perform well in LSAs build a measurable edge in winning new cases.
35%
Did you know?
35% of law firms lose 11% to 25% of revenue due to slow follow-up.
Voice Assist protects that ranking by reducing missed calls and reinforcing your competitive standing. It keeps your firm visible, responsive, and positioned to win more cases from search-driven clients.
Protect billable hours and lower overhead
Many attorneys still manage intake themselves, even though it pulls time away from billable work. Firms with limited support staff struggle to stay responsive during hearings, meetings, and peak periods. Virtual receptionist services can help, but coverage is often limited and costs add up.
Voice Assist provides consistent, professional call handling at all hours. It captures caller information within Call Tracking and Premium Conversation Intelligence™, reducing manual work and giving attorneys fast insight into each opportunity.
What Voice Assist does for your firm
- Provides around-the-clock call coverage
- Reduces the intake burden on attorneys and paralegals
- Captures names, case details, and next steps automatically
Why this matters for legal teams
When intake depends on attorney availability, cases slip away and burnout increases. Voice Assist helps absorb routine intake work so attorneys can stay focused on casework while maintaining responsiveness.
68%
Did you know?
68% of firms say attorneys still handle intake manually.
Voice Assist works with your tools securely
Legal teams rely on secure, integrated systems. CallRail connects directly to major legal practice management software, like:
Call details, including intake data, transcripts, and summaries, can flow automatically into your CRM or practice management platform, keeping attorneys informed and ready to follow up.
CallRail has been a trusted partner to law firms for more than a decade and maintains a comprehensive security and privacy program. Our controls are independently evaluated through a SOC 2 Type II attestation, and our practices align with applicable requirements under CCPA, GDPR, and HIPAA. Together, these measures are designed to protect sensitive client information and support the confidentiality standards legal teams are expected to uphold.
Voice Assist supports secure communication practices that handle intake information responsibly and protect client confidentiality.
What Voice Assist does for your firm
- Moves intake data directly into the tools your team already uses
- Enhances visibility into every caller’s needs
- Ensures consistency, accuracy, and secure data handling
Why this matters for legal teams
Your intake tools must be both efficient and trustworthy. When tools integrate cleanly with your CRM, attorneys can act faster and with more confidence. When communications are secure, clients feel safer sharing sensitive information. And when intake is consistent, your firm presents a more professional, trustworthy first impression.
Voice Assist creates a smoother and more secure intake experience that fosters trust and supports better outcomes.
4,000 law firms
Did you know?
Nearly 4,000 law firms use CallRail today.
Added trust: Legal agencies rely on Voice Assist too
Even specialized legal marketing agencies rely on Voice Assist to help their clients stay competitive.
MarketCrest, a law firm-focused agency, uses CallRail to deliver what they call “undeniable proof” of ROI and to capture valuable after-hours calls that firms often miss.
Key metrics to consider:
- Growing a law firm from $800,000 to $5 million in two years
- Demonstrating that a $30,000 billboard underperformed digital ads by nearly $1 million
- Identifying 25 missed calls in one month for a firm losing tens of thousands of dollars in potential case value
“We told our clients to first try Voice Assist out on weekends and after-hours. That way, they do not have to change their current solution, and they can easily evaluate how it performs.”
– Scott Berry, President at MarketCrest
Stay competitive and never miss another high-value case
Missed calls should never be the reason your firm loses a client. Voice Assist provides 24 hour coverage, consistent lead screening, stronger LSA visibility, and seamless integration with your existing tools.
Your marketing already brings calls to your firm. Voice Assist helps you convert them.
