"CallRail allows us to provide the client with undeniable proof of the leads that they're getting for their advertising dollars. There's no reason to roll the dice. We know for sure what you're getting."
– Scott Berry, President, MarketCrest
MarketCrest is a digital marketing agency that helps law firms grow through data-driven decisions. They’ve found that the key to success is using the right data to focus on the best marketing channels. For many law firms, spending money on ads can feel like a risky gamble, but MarketCrest uses CallRail to remove the guesswork. By providing clear, data-driven strategies and demonstrating exactly what works, they help their clients make informed decisions, build trust, and achieve tangible results.
How MarketCrest drives results with CallRail
Using CallRail as their source of truth, MarketCrest has been able to deliver transformative growth and uncover critical insights:
- Helped one immigration law firm grow from $800,000 to
$3 million in one year, and then to $5 million the following year.
- Proved a $30,000 paid ad budget would outperform an equal billboard spend by $1,000,000 in potential revenue.
- Uncovered 25 missed call opportunities for a single client, saving tens of thousands of dollars in lost leads and case opportunities.
The challenge: A disconnect between spend and results
MarketCrest operates in a high-stakes environment where prospective legal clients want immediate interaction. Prospects expect an immediate response by phone or chat, proof that the firm is both attentive and trustworthy.
Marketing agencies trying to prove their value are met with several challenges:
- Untrackable marketing: Many firms spend heavily on subjective, gut-feel marketing, such as billboards, TV, and radio ads, without any way to measure their true return on investment.
- Distrust in web forms: For law firms, the phone is the most important lead generation tool. MarketCrest found that 75% of legal prospects are more likely to call than fill out a web form. Without tracking phone calls, the lead data is incomplete, making the cost-per-acquisition (CPA) look artificially high, and hiding the true success of marketing campaigns.
- Inefficient intake: Firms often have critical blind spots in their own operations. MarketCrest frequently finds that intake teams are unreliable at qualifying leads or that firms miss numerous calls during peak times, like their own lunch hour.
“CallRail’s call recording and transcripts give you undeniable proof of what's really happening — both with your lead flow and your intake process."
– Scott Berry, President, MarketCrest
The solution: Providing "undeniable proof"
MarketCrest has used CallRail for all its clients since acquiring its first legal client in 2016. For agency president Scott Berry, it's non-negotiable. His philosophy is simple: no good agency should invest in advertising without the ability to track everything, and no law firm should have to gamble on untrackable ad spend.
Here’s how MarketCrest uses CallRail to drive results for its law firm clients.
Tracking every lead from billboards to Google Ads
Call Tracking is the foundation for all MarketCrest clients. The agency assigns unique tracking numbers to every marketing channel, including Google Ads, Google Business Profile, website landing pages, and even offline channels like radio, bus wraps, and magazine ads. This comprehensive attribution model enables MarketCrest to clearly demonstrate to a client the exact number of leads generated from each source.
“From the very beginning, we've put all of our clients on CallRail. It's the only call tracking solution we've ever needed.”
– Scott Berry, President, MarketCrest
Qualifying leads without listening to every call
For an agency managing many clients, listening to every call is impossible. Conversation Intelligence® proved to be a game-changer for the agency's efficiency. This is especially critical for MarketCrest’s 8-figure immigration law firm client, who is more concerned with qualified leads than just the total lead stream.
“Call transcripts are a massive time-saver. We get an overview of every call instead of having to listen to the entire recording.”
– Scott Berry, President, MarketCrest
Capturing after-hours leads with an AI voice assistant
MarketCrest now utilizes Voice Assist, CallRail’s AI voice assistant, to fill gaps in their clients' availability, including after-hours, weekends, and lunch breaks. Berry views it as a low-cost, low-risk way for firms to test an alternative to expensive human receptionists, which he notes are often no more effective than a well-programmed AI. This risk-free approach to after-hours coverage captures all the call tracking data, making it easy to prove its value.
"We told our clients to first try Voice Assist out on weekends and after-hours. That way, they don't have to change their current solution, and they can easily evaluate how it performs."
– Scott Berry, President, MarketCrest
The Results: Turning CallRail data into revenue
CallRail’s data doesn't just build trust; it directly impacts revenue and strategy.
Uncovering a $1 million opportunity
One of MarketCrest's most powerful stories involves a client who planned to spend $30,000 a year on a billboard, expecting they would only need three or four cases to break even. Using CallRail data, MarketCrest showed that the same investment in paid ads could generate over 500 qualified leads — worth nearly $1 million in potential revenue.
When the client decided to proceed with the billboard, MarketCrest attached a CallRail tracking number to measure results, which confirmed their analysis: the campaign generated only a few calls that year, highlighting the value of data-backed marketing decisions.
Recovering "tens of thousands" in missed cases
In another instance, a client insisted their phone simply wasn't ringing. MarketCrest immediately pulled CallRail’s Calls by Time of Day report to investigate. The data immediately revealed the problem: the law firm missed 25 calls that month.
The timestamp report indicated the calls occurred between 12:00 and 1:00 p.m., while the entire intake team was at lunch — an operational gap that resulted in tens of thousands of dollars in lost leads every month. Armed with CallRail data, MarketCrest helped the firm adjust its intake schedule for full coverage during this peak call time.
A partnership built on trust and data
For MarketCrest, CallRail is the key to building long-term trust and transparency with their law firm clients. It empowers them to shift clients away from gut-feel marketing and toward a data-driven ROI. This, in turn, fuels sustainable growth for their clients — such as the immigration firm they helped grow from $800,000 to $5 million in just two years, a success built on using CallRail's insights to refine lead quality and performance.
"We made the decision years ago to put every client on CallRail. We know how important it is to prove marketing ROI, and I simply don't know how you could measure it without a tool like CallRail."
– Scott Berry, President, MarketCrest
