The last few years in the housing market have been a roller coaster of highs and lows. Now, we’re in a historically tough — and strange — time for home buyers and sellers, with high prices and high interest rates pricing out many buyers while current homeowners with rock-bottom mortgage rates are staying put.
For many realtors, home builders, and property managers, that means there’s increased competition for every home buyer, seller, and renter. In this tough market, you need to get the absolute most out of every marketing dollar. As the real estate industry’s cost per lead averages nearly $500, you want to do everything you can to quickly convert new leads and close deals.
CallRail has helped thousands of real estate businesses do just that for years. Now, with the introduction of Convert Assist for real estate, CallRail is upgrading the experience to ensure every lead gets the right follow-up message for quick conversions.
Unlocking the next level of lead intelligence with Convert Assist
With a premium on every lead, real estate pros need every advantage possible when it comes to understanding and optimizing the customer journey. That’s why CallRail’s lead intelligence is already trusted by so many realtors, home builders, and property managers.
Whether leads are calling in, filling out forms, or responding to mailers and billboards, CallRail’s Call Tracking and Form Tracking solutions provide a complete marketing performance picture — helping you quickly optimize your multi-channel ad campaign spending.
Now, CallRail is helping you optimize how you manage all those leads. With Convert Assist, our latest AI-enabled tool, you can close more deals — and close them faster — by ensuring nothing slips through the cracks and every customer gets followed up on with the right messaging.
For many realty groups and home builders, managing leads is a complex task. CallRail recognizes the challenges faced by many businesses with lead management, which is why the CallRail Labs team has been hard at work developing Convert Assist for real estate.
How Convert Assist for real estate helps seal the deal
While you’re juggling dozens of leads as a real estate pro, your customers are only focused on their own home-buying journey, one of the most important life decisions they will ever make. Keeping track of the details and nuance of every lead from all of your customers can quickly become overwhelming without help.
This is where Convert Assist comes in. Convert Assist leverages advanced AI capabilities to power three valuable features to support you during every call: action plan, call coaching, and smart follow-up.
1) Action plan
Convert Assist analyzes every call and automatically generates next steps for your team to keep the ball rolling. From checking a home viewing appointment availability to emailing a contract, Convert Assist will ensure no action item is missed.
2) Call coaching
While you focus on the calls, Convert Assist uses AI to provide personalized feedback on every interaction. Auto-generated feedback will show you what went well and where there’s room for improvement.
3) Smart follow-up
Work smarter, not harder, when it comes to following up on every lead. Convert Assist listens to every detail of the call and automatically drafts an email message with all the content from your conversations with that lead for quick, personalized follow-up. In the hectic world of real estate where details and deadlines are crucial, Convert Assist is the perfect complement to your sales team.
Know exactly what you need to do for every call
With Convert Assist, help is always at hand — even when your hands are full juggling everything. Each of Convert Assist’s features is working behind the scenes as soon as the call starts. There’s no button to click to get your action plan or smart follow-up. And unlike other generative AI systems, you don’t need to ask the right prompt to get the AI to do the right thing.
Convert Assist is really that simple. That means you can give every customer your full attention on every call — improving your level of service — without fearing you’ve missed writing down every detail. After hanging up, you’ll have everything you need to review and respond to each customer when the time is right. And, with advice from Convert Assist’s call coaching, you can make each customer's next experience better than the last.
Keep track of every conversation to accelerate the process
Closing a real estate deal is time-consuming. As a result, realtors can find themselves managing dozens of potential leads alongside multiple deals in various stages of negotiation and closing. Jumping back into a conversation with a client after a week can mean scrambling through notes and spreadsheets to remember what happened last time.
Convert Assist ensures you never ask your customer to remind you where things were when you last spoke, no matter how many leads and deals you’re working on. Once you pull up the lead in CallRail, you can quickly review the action plan’s next steps and know exactly what to say to keep the conversation — and the deal — moving in the right direction.
Staying on top of every conversation with Convert Assist makes every customer feel like they’re your only customer, and ensures you’ve got everything you need to accelerate the long process of buying and selling properties.
Renovate your lead management with Convert Assist
For years, CallRail’s lead intelligence has helped real estate companies understand how to get more leads. Now, Convert Assist can help realtors stay laser-focused on making the most out of those leads by enabling quick and effective follow-ups.
See how Convert Assist can help you save time, accelerate deals, and improve the call experience for customers — without lifting a finger. Get started with a free 14-day trial.
