When you're running a growing business, calls come in fast, especially after hours, or during peak times. But missing a call doesn’t just mean a delay. It means losing a lead you already paid to generate — and potentially handing that revenue to a competitor. In fact, 28% of business calls go unanswered, and most leads never call back.
CallRail’s Voice Assist changes that. CallRail’s new AI-powered voice assistant handles inbound calls for you 24/7, so you never miss a lead, even when you can't get to the phone.
28% of all business calls go unanswered, which are missed opportunities to capture new leads.
Meet Voice Assist: Your new AI voice assistant
CallRail is proud to introduce Voice Assist, a powerful new AI voice assistant that helps businesses, and the agencies that support them, capture more leads and convert them into customers. Following strong beta testing results, Voice Assist is now available to all users as a fully integrated product within the CallRail platform. It answers inbound calls, engages callers with custom intake questions, captures lead data, qualifies prospects, and routes conversations based on your preferences — all so you never miss an opportunity.
Ready in minutes, Voice Assist is trained using your website and past call transcripts — no technical setup or expertise required. You stay in control: set it to answer calls after hours, during overflow, or around the clock, whatever fits your workflow. However you choose to use it, Voice Assist turns missed calls into captured leads and revenue, without adding to your headcount.
Capture leads and compete smarter
When calls go unanswered, leads move on. With Voice Assist, every lead is promptly answered, no matter the time of day. Whether you need after-hours coverage, help during peak times, or full-time call support, Voice Assist handles your calls and captures the details you need to convert.
Designed for flexibility, you can also screen and prioritize calls with custom criteria, making it ideal for businesses and agencies focused on maximizing conversions. Every interaction is captured and scored, allowing you to scale your marketing efforts while keeping costs like cost-per-lead and return on ad spend in check. Plus, its call insights seamlessly integrate with your ad platforms for smarter targeting and better ad performance.
Beta users of Voice Assist saw a 44% increase in answered calls and a 30% boost in overall call volume, turning more marketing budget into real results.
Smarter lead intake, less busywork
Voice Assist doesn’t just pick up the phone — it collects the details that matter, right during the intake conversation. You can customize exactly what it asks based on your goals, from basic contact info to service needs, appointment preferences and other qualifying details. Voice Assist uses this information to automatically score and prioritize each lead, so your team knows exactly who to follow up with first.
Following each conversation, you’ll receive an email alert with key insights from the call, including a summary, detected keywords, and conversation highlights. And if the caller requests an appointment, Voice Assist sends them an automated follow-up text to keep the conversation going.
Performance visibility, all in one platform
Every Voice Assist conversation is tracked, transcribed, and scored, giving you a full picture of what happened on the call. These insights connect directly to your marketing data, capturing conversion signals that would otherwise be lost, and help you confidently measure ROI across campaigns. No guesswork, no gaps, no extra tools needed.
As part of CallRail’s connected platform, you get AI, Call Tracking, lead scoring, and attribution together in one place. That means one login, one dashboard, and total visibility into which channels and keywords are actually driving results, so you can optimize spend and scale smarter.
Built to work the way you do
Whether you’re running a law firm, HVAC company, agency, or dental practice, Voice Assist adapts to the unique needs of your business. It helps you stay responsive, capture more leads, and stay in control of every call, no matter when it comes in or who’s on the line.
Here’s how businesses are putting Voice Assist to work.
Legal: A personal injury law firm receives a high volume of inquiries but only wants to focus on serious cases relevant to their practice. Voice Assist can collect intake details like case type, incident date, and injury severity, then score each lead so your team can prioritize high-value cases and filter out irrelevant inquiries.
Home Services: An HVAC company relies on Voice Assist to answer emergency calls after hours. It gathers job details and urgency in real time, so the team can quickly follow up and be first to respond, boosting their chance of winning the job and protecting their LSA rankings from missed calls.
Healthcare: A dental office uses Voice Assist to cover the phones when the front desk is busy with patients. It answers questions, collects scheduling preferences, and makes sure new patient opportunities aren’t lost to voicemail.
Agency: A marketing agency running PPC campaigns uses Voice Assist to make sure every lead is answered, even outside business hours. It handles intake, scores the lead, and connects the call data directly to ad platforms, reducing manual review and improving campaign attribution.
Small business: A small business owner receives calls throughout the day, but can’t always step away from customers or daily operations to answer. Voice Assist steps in like a well-trained team member — capturing contact info, answering common questions, and collecting key details about the caller’s needs. Each lead is scored and flagged for follow-up, so the owner can stay focused on growing their business.
No matter your size or industry, Voice Assist helps you stay connected, streamline call handling, and turn more conversations into conversions.
Want to hear Voice Assist in action first? Listen to a conversation with Voice Assist here!
Ready to capture every lead?
With Voice Assist, you can:
- Answer more calls — anytime, day or night
- Qualify leads automatically and prioritize follow-up
- Drive better ROI with full visibility into performance
Whether you’re a legal team, home service pro, agency, or growing small business, Voice Assist is built to help you stay responsive, scale smarter, and close more opportunities.
