In today's fast-paced digital landscape, businesses are constantly seeking ways to gain deeper insights into their marketing efforts. Understanding the full customer journey, both online and offline, is essential for optimizing marketing strategies and driving better results. That's why we're thrilled to announce the integration with CallRail and Attribution. This integration will empower businesses to treat every inbound and outbound call as a crucial visit in their attribution model.
Comprehensive insights on campaign performance
Combining online and offline customer interactions in attribution modeling provides a comprehensive view of campaign performance. With this integration, businesses can accurately track the impact of their marketing efforts across all channels, from digital ads to phone calls. This holistic approach enables marketers to optimize their strategies to generate not only online conversions but also inbound and outbound calls, maximizing their overall marketing ROI.
Businesses can unlock a wealth of new opportunities for optimizing their marketing strategies. With this integration, they can identify which campaigns are driving both online conversions and phone calls, allowing for more targeted and effective marketing efforts. By treating every call as a visit in the attribution model, businesses can gain a deeper understanding of the customer journey and make data-driven decisions to drive growth and success.
Expanded data analysis
One of the key benefits of this integration is the flexibility it offers in data analysis. Businesses can now expand their attribution modeling beyond digital channels to encompass all go-to-market activities, including offline interactions such as phone calls. This expanded dataset provides a more accurate representation of campaign performance and allows for better-informed decision-making.
The integration with CallRail also ensures that businesses can maintain the accuracy, trust, and auditability of their data. Focusing on real customer interactions, businesses can ensure that every event tracked in their attribution model provides valuable insights into who the customer is, what they did, and when they did it.
An innovative way to track marketing analytics
The integration of CallRail represents a significant advancement in marketing analytics and our continued commitment to innovation. By merging online and offline customer interactions, businesses can enhance their campaign performance. This integration provides an extensive view of the business’s marketing strategies, driving online conversions and boosting inbound/outbound calls.
Schedule a demo
If you are using CallRail and would like to learn more about the integration and how the combination with Attribution can provide deeper insights, please contact our team and schedule a demo.
