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Understanding Multi-Touch Attribution

The ability to easily demonstrate the ROI of marketing efforts is no new feat for marketers. You’re cross-referencing analytics, ad networks, and marketing automation platforms, frankensteining data, spending hours between platforms, all to find that there’s disparity in your data and conversions. Use this infographic to understand how you can begin taking action on your touchpoints to optimize your marketing.

What's in this infographic:

  • The challenge and benefits of multi-touch attribution
  • How you can access all touchpoints of the buyer journey in one centralized platform
  • Automatically calculating multi-touch cost per lead from Google, Facebook, and Bing
  • Using attribution modeling to identify trends