Call Tracking for Real Estate

Real Estate

Find more buyers and renters while reducing marketing spend

CallRail equips real estate professionals with the tools needed to improve their marketing, attract higher quality leads, and efficiently convert those leads to buyers and renters.

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CallRail dashboard showing total calls, first-time callers, and call volume charts by number and source.

Pie chart of incoming call volume by source, with Zillow accounting for 45%

Understand where your leads are coming from

Connect buyers and renters directly to the campaigns that reached them, so you can invest in what works.

Identify high-value leads faster

Prioritize leads that are likely to convert with lead scoring, AI-driven insights, automation, and keyword tagging.

CallRail dashboard showing a Hot leads list featuring two people with high lead scores and tags like Buyer and Renter, with a section for Additional leads below.

CallRail settings interface showing Auto follow-ups for texts and calls, Voice settings for a greeting, and Call prompts for custom questions, with a callout box detailing Personalized lead routing rules.

Provide a personalized experience for every lead

Improve your buyers’ and renters’ journey with custom call handling, automated follow-ups, and higher answer rates.

Tailored solutions for every real estate professional

Multifamily

Home Builders

Agents & Brokers

Close-up of a classic, multi-story brick building with a black exterior fire escape and a green tree in the foreground.

Multifamily

Keep occupancy high by identifying your best renter leads and cutting wasted marketing spend.

This guide will help you build a leaner, smarter marketing strategy that adapts to the evolving real estate market, keeps you competitive, and makes every marketing dollar count.

Read guide

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Home Builders

See which campaigns drive quality leads, so you can close more homes while controlling costs.

Learn how Do You Convert helps their clients use CallRail to track the home buyer journey from conversion to appointment.

Read case study

Man and woman reviewing blue folders and documents in a bright, modern indoor space.

Agents & Brokers

Qualify leads instantly, respond on the go, and close more deals with less effort.

This podcast recap explores how tech for real estate professionals are transforming the way industry professionals operate.

Listen to podcast

Connect your essential real estate platforms

Integrate CallRail with your other software to gain a more accurate view of the buyers’ and renters’ complete journey.

See all integrations

Top-rated by 220,000+ customers and 2,800+ real estate businesses

Isometric line-art graphic showing two web browser windows—one with a house icon and one with stacked money—connected to a smartphone displaying a megaphone and a speech bubble with a phone icon.

Article

Why real estate professionals should use call tracking

Graphic illustrating AI-powered real estate analysis with multiple houses entering a laptop screen that displays charts and a house image, next to a circular AI icon.

Article

AI tools for real estate professionals: Revolutionizing property transactions

Graphic of a smartphone displaying three houses, a flag with a checkmark, and bar and line graphs rising from the phone.

Infographic

4 smart ways to use call tracking in real estate

Start closing the deal today

Attract more buyers and renters and convert more leads with a 14-day free trial of everything CallRail has to offer. No commitment, no credit card required.

Start your free trial