On-Demand Webinar: How PPC Pros Track AdWords

with Zack Bedingfield, SEM Manager at CallRail

Stay tuned for our next PPC Pro webinar.

Below is information on our most recent PPC webinar, which you can view immediately, on-demand by filling out the form. The full replay contains all of Zack’s slides as well as the lively Q & A at the end.

In the meantime please check our upcoming SEO Pro webinar, hosted by CallRail’s resident SEO guru, Carolyn Lyden.

Track AdWords ROI like a Pro in 2018

Recorded Thursday, November 9 at 2:00pm EST

2017 was a year of change for search marketers. Whether you’re brand new to PPC or you’ve been deep in the trenches, it can be hard to keep up with all the changes Google makes to AdWords and how they affect performance tracking.

In this webinar CallRail’s head of paid search, Zack Bedingfield, will dive into the most recent changes Google has made to AdWords, how these changes affect your performance tracking, + tips and tricks to track ROI for your clients and boss going into 2018.

What you’ll learn:

  • Simple tips for associating clicks with revenue to track the ROI of campaigns
  • How you can stay on top of Google’s changes
  • Tips on tracking low funnel and high funnel conversions to optimize bidding
  • Which tools PPC pros are using to save time and win business

Zack Bedingfield

Zack runs all the paid lead generation programs at CallRail and has been working in AdWords for more than 4 years. Passionate about helping businesses grow and accurately track their return on investment, Zack is a strong advocate for investing heavily into paid search before other channels to figure out acquisition costs in order to plan for long term growth.




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