Guide
2026 marketing outlook for law firms
Legal marketing is heavily influenced by expanded AI adoption and intake challenges. Based on a CallRail survey of US law firms, this report reveals how law firms are adopting new channels in 2026 to capture demand and implement solutions that speed up client intake.
Discover key insights on budget trends, advanced AI use cases, and actionable steps that will align your modern marketing strategies with modern intake processes to convert more leads into clients.
In this guide, you'll learn:
- The trends, challenges, and strategies that will define law firm success this year.
- How to improve efficiency and client satisfaction within your intake process.
- Which channels to prioritize in order to generate and convert the most leads into clients.
- And more!
