AI has become an essential tool for businesses of all sizes, but for small businesses, it offers unique advantages that can level the playing field with larger companies. In a recent interview, Simone Reid, Demand Generation Marketing Manager at CallRail, and Laura Beussman, Chief Marketing Officer at CallRail, explore how businesses can harness the power of AI.
AI empowers small teams to do more with less
Small businesses often operate with limited resources, placing a heavy workload on a small team. By leveraging AI, tasks like transcription and data analysis can be handled efficiently, freeing up valuable time for employees to focus on other critical areas.
AI insight: A 2024 study conducted by Microsoft found that AI adoption in small businesses could increase efficiency by up to 40%. This is a critical factor for SMBs looking to compete and thrive in a tech-driven world.
AI saves time and enhances data insights
AI can automate time-consuming tasks such as call transcription and summarization. Beyond that, it can analyze customer data to identify key insights, like call sentiment and attribution, improving decision-making and marketing efforts.
AI insight: According to a study conducted by MIT Sloan Management Review, small businesses with successful AI implementations reported reducing administrative burdens by an average of 19 hours per week.
Real-world AI experience is key to adoption
CallRail learned that businesses need to experience AI firsthand to understand its capabilities. Offering easy trials lets businesses explore AI’s potential and recognize how it can optimize their marketing efforts.
AI insight: The WSI AI Business Insights Report indicates that 43% of respondents need help with how to use AI, emphasizing the need for user-friendly, accessible solutions.
The future of AI in business: Automating more tasks
AI is continuously advancing. From transcribing calls in 2016 to auto-generating follow-up emails and even answering calls in 2025, AI is revolutionizing lead management and customer interactions.
AI insight: Gartner predicts that by 2026, 30% of customer service reps will automate portions of their job using company-provided tools.
CallRail makes AI accessible for small business owners
One of CallRail’s priorities is to make AI accessible and easy to use, so small businesses don’t have to be experts to benefit from it. This helps businesses integrate AI into their operations quickly.
AI Insight: According to a September 2024 report from the U.S. Chamber of Commerce, 77% of small business owners plan to adopt emerging technologies, including AI and metaverse.
