As an agency, your primary goal is to optimize campaigns for your clients and prove ROI. Not only will this help you beat out the agency competition, but generating better leads and running more efficient campaigns also leads to happier clients.
Thanks to artificial intelligence (AI), there are almost endless ways to leverage AI tools to help you supercharge the marketing outcomes you can deliver to your clients. As Paul Schmidt, Director of Services Strategy at SmartBug Media notes, "It's not about AI vs. human touch—it's about leveraging both to deliver top-notch service."
At CallRail, we've already started leveraging AI in our products, and our agency partners are seeing strong results, including benefits like greater efficiency and data-driven insights, as well as being able to create more aligned marketing strategies that are also more effective. And we want to show you how you can get the same value for your agency and your clients.
"Because CallRail integrates with Google Ads and Bing Ads, its AI talks to those platforms and automatically improves the performance of their campaigns."
—Michael Palmer, Director of Marketing and Strategic Growth, Brand Ranch Media
4 ways AI is helping agencies deliver more value to clients
Calls have always been a treasure trove of information and insights. They can provide clues into what customers are searching for, how they search, and ultimately, the reasons that they do or don't buy. However, whether it was the need to take notes on calls or record and review call transcripts, the process has always been neglected because it is simply too time-consuming.
Today, AI has revolutionized the process. With CallRail's Premium Conversation Intelligence and AI, transcripts can now be generated with near-human accuracy almost immediately. This industry-leading technology goes even further, though, automatically pulling the insights from the transcripts into call summaries, which are short, three to five-sentence summaries of the transcript that highlight the keywords and topics discussed.
But that's not all…here are some of the many benefits you get when you use AI-powered Premium Conversation Intelligence:
1. Unleash AI for a bigger impact in less time
The time savings from the AI insights generated from call transcripts is exponential because you no longer have to review the transcripts at all. Instead, AI-powered technology is creating a force multiplier in your agency, allowing you to make a little or a lot more impact with the same level of inputs you're already using.
As Paul from SmartBug Media noted, AI doesn't replace anyone in this process. It just allows you to have a larger scale of impact. The agencies that choose to leverage AI in this manner are going to be able to deliver more value and more insights to their clients with a smaller investment in time and resources. Now that's efficient.
2. Transform call data into informed actions
For years, companies have been sitting on data goldmines in the form of their calls and call transcripts. But, mining calls and transcripts for insights at scale has been impossible due to the sheer amount of time and resources it would take to carefully review every call. Now, AI-powered Premium Conversation Intelligence is allowing companies to be able to gain call insights at scale, immediately increasing your ROI and the value you can pass to your clients. And when you've essentially reviewed hundreds of calls instead of tens of calls, you're going to be more informed about your customers, your market, and even the staff answering the calls.
3. Harness AI call insights for a unified strategy
Having these AI-powered insights from Premium Conversation Intelligence also helps you become more aligned as an organization. When you have more insights into what customers are saying about your products or services, you also have more alignment in your marketing strategy because it's based on data-driven recommendations. Premium Conversation Intelligence helps increase alignment because it allows you to build triggers that you can use to automatically identify every time a specific phrase is mentioned and then analyze aggregated reports based on those specific words or phrases.
4. Supercharge your effectiveness with rapid insights
Building on the other benefits already mentioned, when you're more efficient, informed, and aligned, you can also be more effective, delivering better insights faster than ever before to clients. What's more, the more you use AI-enhanced technology, the more data you can surface and the more insights you can generate. Because the way AI works, the more you lean into it and provide it with data, the more you're going to get out of it on an exponential scale.
By using Premium Conversation Intelligence to quickly derive customer call insights at scale, you develop an unrivaled understanding of your markets and customers, which will help you increase conversion rates for your clients. And, using this knowledge and the near real-time insights Premium Conversation Intelligence can provide, you can automatically refine keyword strategies based on your client's customers' requests on calls. Additionally, there are a lot of powerful reporting capabilities within Premium Conversation Intelligence that can help you aggregate those insights into identifiable and predictable trends. You can use these insights to help you ensure your client's staff is delivering quality customer service, for developing strong sales pitches, or for developing new products or services.
Stay at the cutting edge of AI and marketing insights
AI is at a new frontier of technology, and there's still much to learn and experiment with when it comes to AI. CallRail Labs was developed to allow us, our partners, and our customers to collaborate and learn from each other on rapidly evolving AI technologies. Those who choose to participate in CallRail Labs can test new products as they become available and provide feedback that will help us better develop the direction of our products.
Currently, we're alpha-testing several new products:
Get instant, highly targeted coaching
Through a click of a button, AI will analyze your call transcript and provide feedback on how your sales rep or agent handled the call. It will identify areas of improvement as well as where staff had a strong performance. This will allow you to provide more coaching to your staff, including self-service coaching.
Automate insights into the applications you use
Using our Zapier API or other integrations, you can automate the delivery of AI-derived insights from call transcripts directly into the applications where they're needed, such as Salesforce, Looker, or HubSpot. This becomes really valuable for your staff because now the insights are where they’re spending most of their time, and they don't have to switch tasks or manually move the insights from one application to the next.
Quickly get the gist of a call
Another recent release that is part of Premium Conversation Intelligence is the ability to surface call summaries and call sentiment, which provides an analysis of sentiment on a call from calls or voicemail via email notifications. This allows you to quickly get the gist of what a call was about and how it went.
Delve deeper into campaign, keyword, or agent sentiment
Very soon, we'll also be releasing our Calls by Sentiment Report, which allows you to drill down on the sentiment of a campaign, keyword, or agent while also visualizing call sentiment trends over time. This helps you understand the sentiment of your customers while on calls. You can use this intelligence to identify specific campaigns that generate a lot of positive calls versus which ones are generating more negative calls, and of course, correct your marketing strategies and campaigns as needed.
Collaborate with our Community
Make the most of CallRail with Premium Conversation Intelligence. You’ll get more insights from your calls and gain access to CallRail Labs, where you can join conversations about our latest experiments with other CallRail customers in our Community. Get started with Premium Conversation Intelligence for free.
