Digital Marketing Boot Camp [Virtual Event]

Welcome to Digital Marketing Boot Camp. Whatever shape your marketing program’s in, Digital Marketing Boot Camp has a workout for you. Led by expert field-tested instructors, these on-demand drills drive revenue. It’s a full day of knowledge, but you can watch, read, or share it all at your own pace.

Digital Marketing Boot Camp Schedule:

• Session 1: Digital Marketing Landscape for SMBs | Bill Hauser
• Session 2: SEO, Local Search & Google my Business | Jordan Polhemus
• Session 3: 5 Critical Components for Facebook Dominance | Adam Arkfield
• Session 4: The Basics of Email Marketing | Margaret Hamner
• Session 5: 5 Steps for Social Success | Megan McMullin
• Session 6: 5 Google Ads Concepts for PPC Success | Adam Arkfield
• Session 7: Optimize Your Lead Generation Strategy | Jonathan Naccache
• Session 8: Foundations of Data Analytics | Jenny Bristow
• Session 9: Understanding Marketing Performance with Comprehensive Reporting | Tony Lael

Digital Marketing Landscape for SMBs

Bill Hauser of SMB Team, shows us the lay of the digital marketing land and how to create a thriving business that can weather any terrain.

Key Takeaways:

• Getting traffic
• Focusing on conversions
• Multi-channel magic

SEO, Local Search & Google My Business

Jordan Polhemus of Search Influence shares the importance of SEO, local search and how to get found.

Key Takeaways:

• What SEO is & why it’s important
• Establishing appropriate business goals
• Translating goals into strategy
• Putting it all together

5 Critical Components for Facebook Dominance

Adam Arkfield of Paracore breaks down paid social campaigns for Facebook and how to get the most out of your marketing.

Key Takeaways:

• How to use Facebook Pixel
• Creating compelling ads
• Pro tips for using Facebook Ads

The Basics of Email Marketing

Margaret Hamner of MailChimp breaks down the basics of building out a successful email marketing campaign.

Key Takeaways:

• The importance of email marketing
• How to find an ESP (email service provider)
• How to build an email campaign
• How to measure the success of your emails

5 Steps for Social Success

Megan McMullin of MeetEdgar shares her 5 step process of building out a social audience and creating engaging content that builds a thriving community.

Key Takeaways:

• Getting your mindset right
• Content creation
• Distribution
• Engagement
• Scaling the system

5 Google Ads Concepts You Need to Know for PPC Success

Paracore founder, Adam Arkfield, returns to share 5 Google Ads concepts PPC marketers need to understand for success.

Key Takeaways:

• Are Google Ads still worth it?
• What you need to know about Google Ads
• How to use Google’s “Big Brother” Features
• Using Google’s intelligence to help your ads
• PPC Pro tips

Optimize your lead generation strategy

Jonathan Naccache of Webistry shares how to optimize all of your inbound marketing campaigns.

Key Takeaways:

• What’s your ultimate goal?
• How to make it happen
• Tracking vs Attribution
• Ad-Level Quantitative Optimization
• Ad-Level Qualitative Optimization
• Landing page optimization
• Real world optimization

Foundations of Data Analytics

Anvil Analytics + Insight’s CEO, Jenny Bristow, shares the six key steps for tracking marketing campaign success.

Key Takeaways:

• Creating measurement strategies & understanding associated risks
• Understanding analytics VS business intelligence
• Six key steps for tracking marketing campaign success

Understanding Marketing Performance with Comprehensive Reporting

Fannit's Tony Lael shares the 5 most important metrics to understand and track for business growth.

Key Takeaways:

• Understanding how you fit into the sales ecosystem
• The importance of communicating through multiple channels
• The top 5 metrics you need to understand and track