After years of a booming market for new and used cars, the auto industry is facing the all-too-familiar dip as inventories swell and prices trend downwards. That means dealerships and repair shops will need to prioritize efficiency and deliver a stellar customer experience to convert prospects into buyers and turn buyers into loyal customers.
CallRail’s latest AI-powered innovation, Convert Assist, is the easy-to-use tool designed to do just that. Here’s how Convert Assist’s three key features — action plan, call coaching, and smart follow-up — deliver help in the clutch.
How Convert Assist supercharges your sales team’s efforts
Whether you're selling a new car or fixing an old one, every conversation with a current or prospective customer about their car is unique. Keeping track of every detail and what you need to do can be time consuming and stressful without help.
That’s where Convert Assist steps in — it’s the backseat driver you actually appreciate. It’s a powerful addition to CallRail’s suite of products like Call Tracking and Premium Conversation IntelligenceTM that’s helping small and medium size dealerships and repair shops stay on top of customer conversations and convert more leads.
1. Action plan
After every call, Convert Assist users can tap into action plan, which uses AI to analyze your conversation and create a smart list of everything you need to do next. Adding action plan into your workflow can help agents focus on delivering better customer service on the phone and ensure easy hand-offs to colleagues who will be following through on the next steps.
With action plan, you might have a list of to-dos that look like this:
- Send text confirmation for 9am appointment tomorrow
- Note customer name, contact, vehicle details in system
- Check availability for mechanic tomorrow morning
- Prepare estimate range for common engine issues on 2017 Toyota Camry
- Follow up call in 1 week if no other contact from customer
Action plan provides you peace of mind that you’re giving everyone the best service.
2. Call coaching
You know the importance of doing a comprehensive, multi-point inspection of your customer’s cars — but on a hectic workday, there’s never time to do a multi-point inspection of your team’s phone conversations.
With call coaching, Convert Assist can provide an in-depth analysis of any call. Call coaching gives your sales team personalized feedback on what went well with a caller while pinpointing areas to improve next time.
For example, call coaching can laud an agent for setting an appointment time and confirming the best contact. It can also highlight how the agent’s tone could be improved to provide a better experience. For customer-centric dealerships and shops, it’s a low pressure way to improve the customer experience with every call.
3. Smart follow-up
Sometimes your follow-up needs more than a once-over — it needs a full-on test drive. With smart follow-up, Convert Assist uses generative AI to analyze a conversation and draft a personalized follow-up message. That way, the team member (or anyone else) can quickly follow-up with the right message via email or phone call right away without looking back at notes and writing their own script.
Smart follow-up streamlines the busy work to keep your team focused on delivering quality customer experiences without missing a beat on busy days. Plus, smart follow-up provides your brand with a consistent and professional voice, whether it’s an all-hands-on-deck kind of day or you’re struggling with employee turnover.
Take Convert Assist for a spin yourself
Whether you’ve got too many prospective clients to manage or you’re fighting tooth and nail to secure every sale, Convert Assist can help you easily stay on top of every deal without breaking a sweat.
Try Convert Assist to see how it can supercharge your sales efforts.
