This pay-per-click digital marketing agency discovered how to efficiently track leads from multiple sources and prove their value to clients.
Tech stack
Integrations
Results
- Call Tracking
- Form Tracking
- Premium Conversation Intelligence™
- Convert Assist
- GA4, Google Ads, Google Business Profile
- Bing
- Meta
- Slack
- Unbounce
- Hubspot
- CDF
- Clearly identified ROI and agency value to clients
- Provided reliable source and visitor tracking
- Easily integrated with other platforms
Proving agency value to build client loyalty and retention
Titan PPC is a digital marketing agency that provides services and solutions for pay-per-click advertising, with a primary focus on Google Ads and other platforms like Bing and Facebook. Since 2009, the company has been helping small and medium-sized businesses generate leads.
From the beginning, Titan PPC built its business on a performance-driven model. Clients start with a 90-day onboarding period, after which they move to a month-to-month agreement, meaning the agency must continually prove the value of its services to retain business. “The end goal is to make things easier for us while also retaining our clients,” says Patrick Schrodt, CEO and Founder of Titan PPC.
To meet this need, Titan PPC has long relied on CallRail to deliver clear attribution insights that show exactly where leads come from. The agency has used CallRail for many years and is now a proud CallRail Agency Partner.
Titan Innovations is the parent company to both Titan PPC and its white-label service, PPC.ninja. Under this brand, their team supports more than 250 marketing agencies. They manage paid ad campaigns on behalf of other agencies, staying fully behind the scenes while empowering its partners with performance-driven results and recommending CallRail as a foundational tool for tracking and transparency.
Straightforward integrations provide clear conversion tracking
Proving that their PPC strategies were working was a complex problem with a simple solution. The Titan PPC team was running campaigns on platforms like Google Ads while also using Unbounce for building forms and landing pages. But despite solid ad performance, they struggled to connect the dots between ad spend and actual leads, especially when it came to identifying the individuals behind each call.
To close that attribution gap, Titan PPC turned to CallRail’s Call Tracking for attribution and conversion tracking. With CallRail, they could finally see not just how many leads were coming in but also who was calling. CallRail’s integrations with platforms like Google Ads and Unbounce were easy to set up and ensure every lead is tracked.
"The integrations are easy. CallRail works, and my entire team can use it."
– Patrick Schrodt, CEO and Founder of Titan PPC
Titan PPC’s team of 10 began using CallRail for clients in many industries, including retail, home services, healthcare, hospitality, and more. Titan PPC typically supports two types of clients: companies looking for leads and starting Google Ads for the first time, as well as those who have tried creating Google Ads on their own but struggled to produce results. Titan PPC often helps companies audit existing accounts to tell them what they can improve, or they take over to manage ads and fix any issues.
The team can help any company looking for leads via call or form, and improving their ad performance is much easier with call tracking. In fact, call tracking is so essential to client success that Titan PPC requires it for all their clients.
If a client doesn’t already have a call tracking solution, Titan PPC recommends CallRail as the most effective and reliable option. Google’s native call tracking offers limited data — it may show a call occurred, but not who made the call. CallRail fills that gap by providing detailed attribution insights that are essential for proving ROI and optimizing ad performance.
Titan PPC’s lead tracking strategy is built around a layered approach that allows them to attribute every lead to the correct source. Their setup includes:
- Tracking all paid ad sources
- Using keyword website pools
- Adding static tracking numbers for always-on sources like websites or local listings
- Using static or dynamic tracking numbers for landing pages
- Integrating CallRail and Unbounce accounts to unify call and form conversion data
Static tracking numbers are fixed and assigned to a single source — like a Google Business Profile, email campaign, or print ad. These numbers never change, making it easy to track calls back to that specific channel.
Dynamic tracking numbers, on the other hand, are pulled from a website pool and assigned in real time to individual visitors. This enables visitor-level tracking, which allows the team to pinpoint exactly which keyword, ad, or campaign led to a specific call.
For example, Titan PPC sets up dynamic number pools specifically for Google Ads, so they can track which PPC keywords drove each call — allowing them to optimize bids, reallocate budget, and prove the impact of every dollar spent.
"It makes life easy when we're able to have our partners use CallRail. Without it, we wouldn't be able to prove where these phone calls are coming from. It's a simple tool to use."
– Patrick Schrodt, CEO and Founder of Titan PPC
Proving ROI with data for a better client experience
Titan PPC can prove their ROI, which helps delight and retain clients who care about their campaigns’ positive results, but don’t always examine the technology behind the leads.
“Our clients love that we can prove that these calls are occurring, and that we can prove where the calls are coming from,” says Schrodt. “CallRail also integrates seamlessly with Google Ads, which helps us track campaigns down to a keyword level.”
With CallRail’s features and integrations, the Titan PPC team can:
- Improve lead generation with attribution insights
- Reallocate and optimize ad spend
- Prove lead source and quality to clients
- Provide transparent, concise reporting
“We're diehard CallRail fans,” says Schrodt. “We don't use other call tracking platforms. If clients use something else, we will help them with that, but we encourage them to use CallRail.”
Growing as a CallRail Partner
Schrodt, a CallRail partner since 2020, says the CallRail Agency Partner Program has given the Titan PPC team extra confidence and support to serve their clients. To Schrodt, the partnership is mutually beneficial.
The PPC.ninja white-label team serves more than 250 agencies worldwide. They refer businesses and agencies to CallRail, which provides a high level of support and pays commissions on those referrals.
Schrodt says his team has referred dozens of agencies to CallRail through PPC.ninja because it’s easier to work with and retain the agencies that use it. His team even helps train the other agencies on CallRail.
"When it comes to being a CallRail agency partner, it's that warm and fuzzy feeling knowing that we have each other's backs."
– Patrick Schrodt, CEO and Founder of Titan PPC
The Titan PPC team values its partnership with CallRail because they get:
- Timely and dedicated support and resources
- Confidence in a powerful, well-known platform
- Data for better decision-making
- A tool their entire team can use
By using effective call tracking and attribution tools, Titan PPC has gone beyond running ads to delivering successful campaigns with proven results. This evidence-based approach has led to longer-lasting relationships with their clients.
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