Artificial intelligence (AI) is no longer just a buzzword in the tech world—it's an essential tool transforming how small businesses operate. CallRail’s Associate Brand Marketing Manager, Simone Reid, sat down with VP of Product, Jason Tatum to discuss how AI is reshaping the way SMBs operate, market, and grow.
Here are some key takeaways from their discussion.
AI empowers business owners to reclaim their time
AI is a game-changer for small business owners who are looking for ways to balance work and life. According to Jason Tatum, “AI is a tool that’s going to help enable that and create more time,” allowing business owners to focus on what truly matters.
Industry insight: A 2024 study conducted by Microsoft found that AI adoption in small businesses could increase efficiency by up to 40%. This is a critical factor for SMBs looking to compete and thrive in a tech-driven world.
Unlocking AI's full potential
Tatum reflected on CallRail’s early adoption of AI in 2016, sharing a key takeaway: “In so many cases, [AI is] smarter than I can imagine.” He recounted how, even when testing the system with unconventional questions, AI consistently delivered valuable insights and meaningful support for the business.
Tip: AI is smarter than you think, and you might be surprised by the results—even in complex scenarios!
Work smarter, not harder, with AI
Tatum advises using AI to handle tasks that would otherwise take hours. Whether it’s summarizing phone calls or analyzing customer conversations, AI helps SMBs learn faster and work smarter, enabling them to act on trends without spending endless hours reviewing data.
Industry insight: According to PwC, companies that integrate AI into their operations can achieve 20% to 30% gains in productivity, speed to market, and revenue.
The future of AI
As AI technology continues to advance, Tatum predicts a future where businesses won’t just use AI to answer questions, but will depend on it to perform tasks independently. In the near future, AI could handle real-time customer interactions, schedule appointments, and even manage follow-ups—all without the need for human involvement.
Industry insight: A survey by the SBE Council found that 75% of small businesses utilize AI tools for various functions, including customer support chatbots and scheduling assistants. These tools enable businesses to redirect time and employee resources to higher-value work, invest in innovative solutions for customer engagement, and pursue growth opportunities.
CallRail's AI innovation
CallRail is embracing AI at full speed to keep customers at the forefront of technology. Tatum emphasizes that the true power of AI isn’t simply having it—it’s using it effectively.
Since 2016, we’ve been quietly and confidently developing AI-powered tools designed to make a difference for small businesses, helping them streamline operations and get more out of their marketing efforts.
Discover how CallRail’s AI can transform your small business. Get started today with a free 14-day trial.
