Running an effective marketing and lead generation strategy at the enterprise level is no easy task.
It’s a bit like maintaining an enormous, complex engine—one that must run as efficiently as possible, without any breakdowns that bring things to a halt.
When used the right way, CallRail can be like the oil in the machinery; your entire marketing engine will run more smoothly thanks to the tracking, optimization, and customer personalization it can bring you at scale.
To make sure you’re getting the most out of our technology and services, here are 6 ways CallRail can help any enterprise business become more efficient and profitable:
1. Easy setup means you can start collecting data right away
Marketing and sales teams at your scale are likely already using a wide variety of tools, platforms, and processes to manage their daily tasks. The last thing they need is another tool that has a steep learning curve and takes ages to get up and running.
Data starts flowing into CallRail right away, with most users getting their accounts off the ground in less time than it takes to go out for lunch. Once CallRail is up and running, you can easily pull real-time data from your calls, text messages, and form submissions, no implementation experts or contractors needed.Plus, you can get all that data using fewer phone numbers than you’d need with other call analytics providers.
Beyond that, CallRail has been praised for its simplicity and user-friendliness, meaning it will have a high adoption rate among members of your team who need access to the vital marketing data featured on the intuitive dashboards.
That’s part of the reason CallRail has been ranked the #1 Overall Inbound Call Tracking provider by G2 for 5 years in a row.
2. Track calls and texts from all channels at the individual visitor level
CallRail offers two levels of call tracking, depending on what level of information you want. With source-level tracking, you can assign a single number to track different marketing campaigns (like a number for billboards, another for digital ads, etc.).
But if you want to go deeper, you can set up visitor tracking using a pool of numbers. These numbers will swap out with each other automatically on your website, allowing you to gather much more meaningful and detailed information about callers, including:
- What source they used (Google organic, PPC, etc.)
- The keywords they used to find you
- The landing page they visited before calling
- The date and time of the call, as well as the city where it was placed
- The device they used to call
- Any ValueTrack or UTM parameters set up on your ad campaigns
CallRail also tracks texts, giving you even more insight into your customers’ offline interactions. With CallRail, you can align insights across every channel you’re using to advertise your enterprise business, whether they’re online or offline.
3. Align online and offline marketing communications for a truly holistic experience
Historically, it’s been a challenge for enterprise businesses to organize and align marketing data coming from different sources—especially if some of those sources were digital while others were purely offline.
Call tracking helps you gain clear visibility into each individual lead journey. How? CallRail assigns a unique phone number to each individual caller and connects them to every interaction with a business’s marketing. Imagine seeing every touchpoint, including calls and texts, populated in your CDP and being able to act on that data for retargeting ads, quality assurance and coaching, or individual sales outreach.
With our fully-featured API, you can pull and push a wide array of CallRail data into nearly any tool you’re using at the individual user level.
Combining call data, including call length, answer rate, and key terms spoken, with the other customer data in your CRM of choice unlocks a world of automations and rich analytics.
4. Empower franchise teams with customized call flows and local personalization
If your enterprise business has branches or franchises in different regions, you likely have unique approaches to marketing for each of your areas. You still need to align marketing across all your regions, while maintaining localized language and contact details.
With CallRail’s call tracking pools, you can show local area codes to every visitor on your website, and track their referral source, pulling all the data together in your dashboard.
CallRail makes it even easier to optimize your marketing strategy based on location by offering custom call flows. You can change the messaging and even the hold music on your call systems to align with what different regions need and want, making for a seamless customer service experience no matter where your audience is based.
CallRail also allows you to report on and segment analytics by team or by tracking number, giving more flexibility into how you analyze franchise performance.
5. Use AI-based call analysis and automation rules to supercharge your marketing strategy
You don’t have time to listen to every call made by your sales team. CallRail’s platform offers cutting-edge AI technology to work faster and more efficiently when analyzing call data.
Conversation Intelligence automatically records and creates transcripts of every call your sales team uses, then analyzes those transcripts to qualify leads and suggest the best next steps. You can not only act fast on high value opportunities, but coach and train salespeople. Plus, your marketing team can push the best-converting keywords back into your ad platforms to optimize your bidding strategy.
6. Get access to world-class customer support
Even though CallRail is intuitive and easy to use, enterprise companies still need access to high-quality support to ensure they’re using the tool to its maximum capabilities.
That’s why every enterprise CallRail client has a dedicated account manager on hand to help with setup and answer any questions that crop up along the way. Your AM will be like a member of your team, focused on helping you achieve your business goals with CallRail.
Enterprise-level companies need the most sophisticated tools to keep their businesses thriving. If you aren’t already using CallRail to analyze the ways your customers interact with your company, then you’re missing out on an opportunity to transform your business.
Ready to learn more about how CallRail can support your business? Click here to learn more and schedule a demo.
