Zack Bedingfield

A call extension is an ad extension in Google Ads that will show your phone number alongside your ad. Are you taking advantage of click-to-call?

Looking to add a Google Forwarding number for your business? Implementing a dynamic number insertion becomes a much simpler process with CallRail.

Find out if Bing Ads are right for your business. Het a look into Bing user demographics, pros and cons compared to Google Ads, and setup tips for Bing Ads.

Read on for tips and information that will help you quickly and easily set up ads on Google Maps.

In this step-by-step guide, we review some best practices for retargeting your call-only ads, and how they can make your campaigns even more effective.

By following these easy steps, you can craft compelling and effective call-only ads and campaigns that earn more leads, more customers, and more revenue.

Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.

Watch On-Demand: Join Zack Bedingfield & Jason Tatum, to review reporting tools and tactics to prove the value of marketing efforts with quantified data.

We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.

CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.

Chat tools are emerging everywhere, and they may end up being a key channel for marketers to leverage in "conversational marketing." Being available and speaking more openly and honestly with prospective customers has the potential to be the next big move for conversions.

Unbounce is a tremendous conversion platform for digital marketers to generate more leads. But how do you measure offline conversions?