Call Tracking for Agencies
You're moving the needle. CallRail helps you show clients the bigger picture, proving the value of your work.
Chicago | April 24th
Join us in Chicago for CallRail’s Agency Summit at the St. Jane Hotel! Programming will feature a day of sessions tailor-fit for data-driven marketing agencies focused on proving ROI, retaining clients, and improving new client acquisition, as well as product feedback opportunities with the CallRail product and development team.Get Your Tickets | $40 →
Michael Sengbusch | Eletype
Allison Ward | Walker Sands
Zack Bedingfield | CallRail
Bridget Graf | CallRail
|8:00 - 9:00||Breakfast & Registration|
|9:00 - 9:45||
Harnessing Landing Pages to Fuel your Client ROI and Retention Strategy - Megan Jennings, Manager of Customer Engagement, Unbounce
Demonstrating client ROI and securing client retention go hand in hand — if you aren’t proving ROI, you aren’t retaining clients. And if you aren’t retaining clients, you’re probably not proving ROI. Landing pages are a table-stakes driver of ROI in the digital marketing world, and the first step to a solid client retention strategy. In this session, you’ll learn how to use landing pages to fuel ROI for your clients, and scale up your retention efforts for a truly top-tier customer experience. This winning duo will have your clients singing your praises — and sharing those praises with their networks.
|9:45 - 10:15||Fireside Chat: Demonstrating the Value of Your Agency - Concrete, Actionable Strategies for Proving ROI to Clients - Jeff Baum, Director of Services, Hanapin Marketing|
|10:15 - 10:45||BREAK|
|10:45 - 11:30||
Messaging Platforms For Agencies: How today's agencies are using messaging platforms to mitigate risk and improve client retention - Michael Sengbusch, CEO, Eletype
This session will focus on how team-based messaging platforms, and the applications built within them, can improve agency operations, client retention, and accountability. Agencies should come away with a solid understanding of how to adopt messaging within their organizations and with their clients. We will arm agencies with up to date information for their leadership, IT, and clients, particularly as it pertains to effectiveness in Slack and MS Teams.
|11:30 - 12:00||
Agency Partner Program Introduction - Bridget Graf, Product Marketing Manager, CallRail
CallRail launched their Agency Partner Program in February! In this brief session, Bridget Graf will walk you through the tiers and benefits of the program, and how working in partnership with CallRail empowers your agency to acquire more clients.
|12:00 - 1:00||LUNCH|
|12:30 - 1:00||Agency Partner Lunch & Learn: CallRail Features for Agencies in 2019 - Bridget Graf, Product Marketing Manager & Christina Bourne, Product Manager, CallRail|
|1:00 - 1:30||Looking to the Future: CallRail Product Roadmap - Bryan Elder, Director of Product, CallRail|
|1:30 - 2:30||Interactive Feedback & Feature Voting - Product & Development Team, CallRail|
|2:30 - 3:15||
Four Rules to Building Relationships for Client Retention - Allison Ward, VP of Public Relations & Partner, Walker Sands Communications
This session will focus on ways to set yourself up for a successful client relationship which will lead to long-term retention. Allison will explore how you can use periods of transition or company milestones to your advantage to better your client relationships, how to set everyone on the team up to be accountable, and how to overcome geographic barriers.
|3:15 - 3:30||SNACK BREAK|
|3:30 - 4:15||
Social as a Superpower: How Social Listening Unlocks Client Budgets for Larger Retainers - Luke Reynebeau, Senior Manager, Partner Marketing, Sprout Social
Agencies have helped brands and businesses become pros at monitoring social. But social is a window into so much more than just the "what" for actions taken. It has the ability to unearth the "why" and reveal meaning in conversations. Enter: social listening. Consumers today crave personalized content, transparency, authenticity, and connection. Lucky for agencies, social listening is the way to not only help marketers make real connection, but unlock even more of your client’s organization. In this session you’ll learn how social listening has expanded the agency’s purview to the entire client customer experience and the impact it has had on deepening the brand-customer connection.
|4:15 - 5:00||
2019 and PPC Automation: How to Continue Providing Value to Clients While Google Ads Gets Easier - Zack Bedingfield, Search Engine Marketing Manager, CallRail
2019 saw the continued rise of automation within Google Ads with a number of tools: responsive search ads, iterating new ad variations, and smarter bidding strategies allowing advertisers to spend less time managing bids. In such a world, agencies providing PPC services must find innovative ways to prove value to clients. In this session, you’ll learn how to leverage Google’s new automation tools, as well as historical ones, to continue improving performance and ultimately prove the worth of your PPC services to clients.
|5:00 - 7:00||HAPPY HOUR, St. Jane Hotel|