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Call Tracking for Agencies

Real evidence.

You're moving the needle. CallRail helps you show clients the bigger picture, proving the value of your work.

2019 Summit Event

Chicago | April 24th

Join us in Chicago for CallRail’s Agency Summit at the St. Jane Hotel! Programming will feature a day of sessions tailor-fit for data-driven marketing agencies focused on proving ROI, retaining clients, and improving new client acquisition, as well as product feedback opportunities with the CallRail product and development team.

Get Your Tickets | $40 →
Keynote Speaker

Megan Jennings | Unbounce

For the past 10 years, Megan has worked in the B2B SaaS space advocating for customers and helping their businesses grow and thrive. With a passion for leadership, customer success and brand experience, Megan leads a global team as the Manager of Customer Engagement at Unbounce — the world’s leading landing page and conversion platform. In just one year, Megan and her team grew their customer base by 50% by helping marketers achieve greater ROI with conversion optimization coaching, landing page audits, and custom data analysis. Throughout her career, Megan has worked with brands including Vimeo, the New York Times, World Vision and the Red Cross.
Speaker

Jeff Baum | Hanapin

Jeff is a seasoned PPC advertising professional with Hanapin Marketing, the producers of PPC Hero and Hero Conf. He has a 15 year track record of success in digital advertising, and has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. Jeff shares his industry knowledge by writing for PPC Hero & Search Engine Land and has spoken at industry events such as Digital Summit Atlanta, Hero Conf and SMXL Milan.
Speaker

Michael Sengbusch | Eletype

Michael is the CEO and co-founder of Eletype, an intelligent assistant for marketing teams that use Slack and MS Teams. Michael comes from an extensive background in technology and digital marketing, including helping build, lead, and sell a highly innovative digital marketing technology company. Winner of the prestigious 2014 Facebook Innovation Competition, Michael is a frequent speaker at conferences on topics ranging from digital marketing and social media to enterprise application development.
Speaker

Allison Ward | Walker Sands

Allison Ward is Vice President, PR and partner at Walker Sands, an integrated PR and digital marketing agency for B2B technology and professional services companies. Allison is responsible for building and growing relationships with clients’ senior marketing leaders and ensuring the team’s efforts are contributing to business goals. She has also proven to be an effective leader in large integrated content marketing, web and video projects for PR clients. Ward is an active member of the Chicago community and sits on the board of the ITA’s Women Influence Chicago initiative.
Speaker

Zack Bedingfield | CallRail

Zack Bedingfield is head of paid marketing at CallRail. Coming from an agency background, he brings diverse experiences in digital marketing to his current role. With a passion for helping clients and brands funnel their marketing spend into the proper channels so that no dollar goes wasted, Zack has applied his knowledge of the industry to scale up CallRail’s paid marketing strategy nearly 400% in under two years.
Speaker

Luke Reynebeau | Sprout Social

As Senior Manager of Partner Marketing at Sprout Social, Luke works with digital and social marketing agencies across the globe and Sprout’s social network partners to raise the bar for how we connect and collaborate through social media.
Speaker

Bridget Graf | CallRail

Bridget is a product marketing manager at CallRail focusing on advancing the relationship with CallRail's agency customers. She headed the launch of the Agency Partner Program and continues to lead the Partner Program's growth. In her spare time, she's pursuing her MBA at the Georgia Institute of Technology with a concentration in Marketing.

Agenda

8:00 - 9:00 Breakfast & Registration
9:00 - 9:45 Harnessing Landing Pages to Fuel your Client ROI and Retention Strategy - Megan Jennings, Manager of Customer Engagement, Unbounce

Demonstrating client ROI and securing client retention go hand in hand — if you aren’t proving ROI, you aren’t retaining clients. And if you aren’t retaining clients, you’re probably not proving ROI. Landing pages are a table-stakes driver of ROI in the digital marketing world, and the first step to a solid client retention strategy. In this session, you’ll learn how to use landing pages to fuel ROI for your clients, and scale up your retention efforts for a truly top-tier customer experience. This winning duo will have your clients singing your praises — and sharing those praises with their networks.
9:45 - 10:15 Fireside Chat: Demonstrating the Value of Your Agency - Concrete, Actionable Strategies for Proving ROI to Clients - Jeff Baum, Director of Services, Hanapin Marketing
10:15 - 10:45 BREAK
10:45 - 11:30 Messaging Platforms For Agencies: How today's agencies are using messaging platforms to mitigate risk and improve client retention - Michael Sengbusch, CEO, Eletype

This session will focus on how team-based messaging platforms, and the applications built within them, can improve agency operations, client retention, and accountability. Agencies should come away with a solid understanding of how to adopt messaging within their organizations and with their clients. We will arm agencies with up to date information for their leadership, IT, and clients, particularly as it pertains to effectiveness in Slack and MS Teams.
11:30 - 12:00 Agency Partner Program Introduction - Bridget Graf, Product Marketing Manager, CallRail

CallRail launched their Agency Partner Program in February! In this brief session, Bridget Graf will walk you through the tiers and benefits of the program, and how working in partnership with CallRail empowers your agency to acquire more clients.
12:00 - 1:00 LUNCH
12:30 - 1:00 Agency Partner Lunch & Learn: CallRail Features for Agencies in 2019 - Bridget Graf, Product Marketing Manager & Christina Bourne, Product Manager, CallRail
1:00 - 1:30 Looking to the Future: CallRail Product Roadmap - Bryan Elder, Director of Product, CallRail
1:30 - 2:30 Interactive Feedback & Feature Voting - Product & Development Team, CallRail
2:30 - 3:15 Four Rules to Building Relationships for Client Retention - Allison Ward, VP of Public Relations & Partner, Walker Sands Communications

This session will focus on ways to set yourself up for a successful client relationship which will lead to long-term retention. Allison will explore how you can use periods of transition or company milestones to your advantage to better your client relationships, how to set everyone on the team up to be accountable, and how to overcome geographic barriers.
3:15 - 3:30 SNACK BREAK
3:30 - 4:15 Social as a Superpower: How Social Listening Unlocks Client Budgets for Larger Retainers - Luke Reynebeau, Senior Manager, Partner Marketing, Sprout Social

Agencies have helped brands and businesses become pros at monitoring social. But social is a window into so much more than just the "what" for actions taken. It has the ability to unearth the "why" and reveal meaning in conversations. Enter: social listening. Consumers today crave personalized content, transparency, authenticity, and connection. Lucky for agencies, social listening is the way to not only help marketers make real connection, but unlock even more of your client’s organization. In this session you’ll learn how social listening has expanded the agency’s purview to the entire client customer experience and the impact it has had on deepening the brand-customer connection.
4:15 - 5:00 2019 and PPC Automation: How to Continue Providing Value to Clients While Google Ads Gets Easier - Zack Bedingfield, Search Engine Marketing Manager, CallRail

2019 saw the continued rise of automation within Google Ads with a number of tools: responsive search ads, iterating new ad variations, and smarter bidding strategies allowing advertisers to spend less time managing bids. In such a world, agencies providing PPC services must find innovative ways to prove value to clients. In this session, you’ll learn how to leverage Google’s new automation tools, as well as historical ones, to continue improving performance and ultimately prove the worth of your PPC services to clients.
5:00 - 7:00 HAPPY HOUR, St. Jane Hotel
2019 Summit Event

Chicago | April 24th

Get Your Tickets | $40 →