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Call Tracking for Agencies

Real evidence.

You're moving the needle. CallRail helps you show clients the bigger picture, proving the value of your work.

2019 Summit Event

Chicago | April 24th

Join us in Chicago for CallRail’s Agency Summit at the St. Jane Hotel! Programming will feature a day of sessions tailor-fit for data-driven marketing agencies focused on proving ROI, retaining clients, and improving new client acquisition, as well as product feedback opportunities with the CallRail product and development team.

Get Your Tickets | $40 →

Jeff Baum | Hanapin

Jeff is a seasoned PPC advertising professional with Hanapin Marketing, the producers of PPC Hero and Hero Conf. He has a 15 year track record of success in digital advertising, and has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. Jeff shares his industry knowledge by writing for PPC Hero & Search Engine Land and has spoken at industry events such as Digital Summit Atlanta, Hero Conf and SMXL Milan.

Michael Sengbusch | Eletype

Michael is the CEO and co-founder of Eletype, an intelligent assistant for marketing teams that use Slack and MS Teams. Michael comes from an extensive background in technology and digital marketing, including helping build, lead, and sell a highly innovative digital marketing technology company. Winner of the prestigious 2014 Facebook Innovation Competition, Michael is a frequent speaker at conferences on topics ranging from digital marketing and social media to enterprise application development.

Allison Ward | Walker Sands

Allison Ward is Vice President, PR and partner at Walker Sands, an integrated PR and digital marketing agency for B2B technology and professional services companies. Allison is responsible for building and growing relationships with clients’ senior marketing leaders and ensuring the team’s efforts are contributing to business goals. She has also proven to be an effective leader in large integrated content marketing, web and video projects for PR clients. Ward is an active member of the Chicago community and sits on the board of the ITA’s Women Influence Chicago initiative.

Zack Bedingfield | CallRail

Zack Bedingfield is head of paid marketing at CallRail. Coming from an agency background, he brings diverse experiences in digital marketing to his current role. With a passion for helping clients and brands funnel their marketing spend into the proper channels so that no dollar goes wasted, Zack has applied his knowledge of the industry knowledge to scale up CallRail’s paid marketing strategy nearly 400% in under two years.

Luke Reynebeau | Sprout Social

As Senior Manager of Partner Marketing at Sprout Social, Luke works with digital and social marketing agencies across the globe and Sprout’s social network partners to raise the bar for how we connect and collaborate through social media.

Morning Agenda

8:00 - 9:00 Breakfast & Registration
9:00 - 9:45 Keynote Speaker: Megan Jennings, Manager of Customer Engagement, Unbounce
9:45 - 10:15 BREAK
10:15 - 11:00 Strategies for Proving ROI to Agency Clients in 2019 - CallRail Agency Partner Panel
11:00 - 12:00 Messaging Platforms For Agencies: How today's agencies are using messaging platforms to mitigate risk and improve client retention - Michael Sengbusch, CEO, Eletype
12:00 - 1:00 LUNCH
1:00 - 1:30 Agency Partner Program Introduction - Bridget Graf, Product Marketing Manager, CallRail

Track One | Current Customers

1:30 - 2:00 2019 Product Roadmap Overview
2:00 - 3:00 Product Feedback & Feature Voting

Track Two | Marketing Agencies (not currently using CallRail)

1:30 - 2:00 Four Rules to Building Relationships for Client Retention: Allison Ward, VP of Public Relations & Partner, Walker Sands Communications
2:00 - 3:00 Social as a Superpower: How Social Listening Unlocks Client Budgets for Larger Retainers - Luke Reynebeau, Senior Manager, Partner Marketing, Sprout Social

Afternoon Agenda

3:00 - 3:30 SNACK BREAK
3:30 - 4:30 Workshop: Crafting Your 2019 PPC Strategy - Zack Bedingfield, Search Engine Marketing Manager, CallRail
4:30 - 4:45 Closing remarks
5:00 - 7:00 HAPPY HOUR at St. Jane Hotel
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