Keyword Call Tracking

Keyword-level call tracking allows you to correlate individual inbound telephone calls to the search keyword (organic or PPC) that the caller used to find your website.

Not only can you understand which marketing sources are driving calls, now you can drill down to the individual search keyword level and link calls to specific web visitors.

How Does Keyword Tracking Work?

The foundation of keyword-level call tracking is a pool of telephone numbers. Every time a visitor arrives on your website, we assign them a phone number from the pool. The visitor sees this phone number the entire time they’re on your website. Each phone number is assigned to one visitor at a time, which enables CallRail to link calls directly to individual visitors.

When your business receives a call via a number in your pool, CallRail knows which visitor it was assigned to, and so we can correlate that call to the source and keyword the caller used to find your business.

When the visitor is finished browsing your website, we free up that phone number so it can be assigned to another visitor.

How Do I Implement Keyword Call Tracking?

Keyword call tracking is simple to implement: just add one snippet of Javascript to your website and we do the rest. (If you’re already using our source-level dynamic number insertion on your website, it’s the same code; so you’re all set.)

Can I track both Organic and PPC calls?

Yes, a single keyword tracking pool will allow you to track and differentiate calls from organic and paid sources.

Do I need a phone number for every keyword?
I have thousands of keywords!

Fortunately, you don’t need thousands of phone numbers for keyword-level call tracking. Because CallRail assigns phone numbers to active visitors, you need just one phone number per concurrent visitor (with a minimum of 8 numbers).

How do I know how many concurrent visitors I have?

If you’re not sure how many concurrent visitors you have, you can estimate it in Google Analytics.

• Go to Google Analytics
• Filter down to the relevant segments
• Chart your traffic hourly for the past two weeks.
• Look at your peak hours and that will give you an idea of approximately how many numbers you need.

If your peak hour is 30 visitors, then a 30 number pool should be sufficient.