Navigating the end of third-party cookies
Google is phasing out third-party cookies in 2025—is your business ready? Learn how the changes in consumer privacy and data affect your business and how CallRail helps you adapt your marketing.
What does this mean for your business?
Bridge the data gap left behind by third-party cookies
To address the void created by the deprecation of third-party cookies, prioritize gathering more robust first- and zero-party data. CallRail provides you with customer insights from your phone conversations and website forms, empowering you to gain a deeper understanding of your audience and personalize their experience.
Steps to adapt and thrive
1. Audit your website & understand your cookie sources
Identify all of the cookies your site is using and for each third-party cookie identified, research its origin. Look into the ad networks, social media platforms, and analytics services that your website interacts with.
2. Implement tactics that collect first-party data
3. Leverage zero- and first-party analytics tools
Future-proof your marketing with CallRail
Don’t wait for the demise of third-party cookies in 2025 to adjust your marketing strategy. Get ahead of the change and see how CallRail helps you become a master of your data with enhanced customer understanding, improved targeting, and increased data privacy compliance.
Helpful resources
CallRail helps businesses prepare for upcoming changes by providing actionable resources suitable for all levels of expertise.
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Preparing for the end of third-party cookies
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