Guide
How to use Conversation Intelligence with clients
81% of agency marketers think client retention will be more challenging in 2023 than it was in 2022. That’s why it’s more important than ever for agencies to over-deliver on expectations.
While most digital marketing agencies can access trends in website activity, your agency can go the extra mile by providing the same depth of insights into customer calls.
With Conversation Intelligence, your agency can put call analysis on autopilot. Learn how in this comprehensive ebook on using AI to unlock the power of calls.
In this guide, you'll learn:
- How to import offline data from your CRM or other marketing tools
- How to properly track your clients’ important conversions
- How to link GA4 and Google Ads to improve AdWords campaigns
- How to calculate a more accurate cost-per-lead by combining spend data
