Guide
The attribution black hole: A field guide for agencies running Performance Max
Performance Max only bids on what you feed it. When spam calls, wrong numbers, and existing customers count as conversions, Google finds more of them.
In this guide, you'll learn:
- Which junk calls are quietly counting as conversions in your clients' accounts.
- Why Smart Bidding treats a robodialer and a real lead the same way.
- A four-step audit you can run on client PMAX accounts this week.
- How to qualify calls before the signal ever reaches Google Ads.
