Fast track to the future: How call tracking paved the way for more accessible marketing attribution

In this Whitepaper, you'll learn:

• The early years of call tracking
• Impact of VoIP and the Cloud made call tracking more accessible, enabling business drive better ROI
• Additions to call tracking — form tracking, conversation intelligence, lead management — is helping businesses grow smarter and faster
• Next decade of advancements will see omnichannel marketing attribution become a vital part of businesses’ marketing tech stacks