Guide
2026 marketing outlook for real estate
As the market faces continued interest rate pressure and rising competition, real estate pros are turning to digital strategies to stay resilient. While 56% plan to increase marketing budgets, success in 2026 goes beyond visibility, demanding closing the gap between digital leads and the fast, personal responses today’s buyers and renters expect.
In this guide, you'll learn:
- Why real estate businesses are increasing budgets for SEO and influencer marketing.
- How the industry is leveraging AI for lead scoring and ROI measurement.
- Why response time is now a top factor in closing deals.
- How to use automated workflows to beat local competition.
- And more!
