Form Tracking

Connect the dots between campaigns and form submissions

Add Form Tracking to Call Tracking and open up insights into all your lead activity. Try it free to find out which marketing works, online and off.

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illustration of form submission workflow

Bring all your leads into focus

Your business is receiving plenty of calls and form submissions — but which leads are qualified? Which are ready to convert? And which marketing campaigns drove them? Find out with Form Tracking.

Gain complete visibility with consolidated reporting

While Call Tracking shows which ad or keyword made someone call, Form Tracking reveals which made them click “submit” on a form. Together, they illuminate the full lead journey — and with visitor-level tracking and consolidated reporting, you'll be able to market and spend smarter.

See a simple, seamless timeline for every contact

Let’s say one of your ads inspired someone to click. A few days later, they submit a form on your website. Then they dial your number.

Form Tracking connects all these touchpoints into a simple, seamless timeline, including call recordings and transcriptions. With each lead’s entire contact history right at your fingertips, when they’re ready to talk, so are you.

Never miss another lead with instant call and text alerts

When you’re busy serving customers, it’s easy to miss leads. Instant call and text alerts can help. More than a notification, it instantly calls or texts you new lead details whenever someone fills out a form — and lets you start a conversation with a single click.

Casey O'Quinn

Gravity Digital

“With CallRail, you can read the funnel from top to bottom — from initial touch all the way down to conversion.”

Read the case study

FAQ

What do I need before I use Form Tracking?

Form Tracking requires a CallRail Call Tracking account. Combining these products unlocks tons of data, like page visits, keyword searches, which paid ads a lead interacted with, and more.

Do I have to use CallRail's form builder to track the interactions with my online forms?

Nope! Our form tracking product will connect and collect data from popular form builders like Gravity Forms, Unbounce, Wordpress, Hubspot, and many more.

What data does CallRail Form Tracking offer that I can’t get from other form builders or analytics platforms?

CallRail’s Call and Form Tracking functionality unlocks the entire customer journey, down to the lead level. Together, they reveal each interaction a lead had with your business: from web activity to calls, form submissions, and beyond. By connecting granular campaign data with call recordings and form submissions, CallRail allows marketers to optimize multi-channel campaigns and clearly prove their ROI.

How do I set up Form Tracking in CallRail?

CallRail uses the same line of code to track calls and form submissions, so you can start tracking all of the customer interactions easily. You can connect forms you already have on your website, or use our custom form builder to create new ones.

Connect and collect all your leads, from form to phone.

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