Lead tracking software

Transform customer interactions with CallRail's lead tracking software powered with advanced conversational AI. Track calls and forms with automated call transcriptions, summaries, and AI insights into phone conversations.

Try a 14-day free trial
alert and stamp marking a lead on paper

How CallRail’s lead tracking software helps your business improve marketing and operations

hand holding up three people

Enhanced sales and marketing alignment. Lead tracking software provides insights into lead sources and behavior, aligning sales and marketing teams for targeted campaigns and improved sales processes.

four arrows pointing out to four corners

Increased conversion rates. By analyzing tracking data, businesses can pinpoint high-converting strategies and channels. This optimization boosts conversion rates through targeted marketing and sales tactics.

chart trending upward

Better customer insights. Lead tracking software provides essential customer data on behavior, preferences, and pain points. By monitoring the complete customer journey, CallRail offers insights for tailored communication, effectively meeting customer needs.

money plant

Enhanced reporting and analytics. The software usually has strong reporting and analytics tools for businesses to gauge lead generation and sales performance. This data-driven method aids in decision-making and enhancing strategies.

person receiving support from multiple sources

Automation of routine tasks. Automation features cover tasks like follow-up emails, reminders, and lead scoring, as well as call routing, recording, and transcription. It saves time, minimizes errors, and prevents leads from slipping through the cracks.

computer screen

Comprehensive call analytics. CallRail's software offers detailed call analytics to help businesses identify the most effective marketing campaigns. This data enables better marketing strategy optimization for improved ROI.

Trusted reviews by businesses of all sizes.

Better marketing driven by AI-powered insights

Explore how CallRail’s lead tracking software works

Multi-level call and form tracking

Monitor interactions from start to finish with detailed source and visitor tracking, providing valuable insights into lead origins and behavior. Enhance your marketing strategy with precise, actionable data.

examples of graphs and reports
ai call transcription example

Conversation Intelligence

Gain deeper insights into caller needs and preferences through detailed call transcriptions. Understand your leads better and tailor your approach for improved results.

Convert Assist

Use the power of our deeply trained AI to convert more leads and optimize your customer experience through automated coaching, planning, and follow-ups.

convert assist action plan
various callrail integrations

Integrations

Connect seamlessly with over 50 platforms, including HubSpot, Salesforce, Google, and more. Streamline your workflows and enhance your data management with effortless integration.

CallRail goes great with everything

Seamlessly integrate CallRail with your marketing tech stack to access accurate, complete attribution data.

collage of CallRail's featured integrations

See all integrations

arrow pointing right

Hear what our customers are saying about the CallRail lead tracking software

“AI allows businesses like ours to increase value at the moment and impact topline growth across the entire organization.”

Ellis Ishee

Black Tie Movers

“Premium Conversation Intelligence allows our team to quickly review and assess our client's calls so we can gain valuable insights into the quality of leads our marketing efforts are providing.

We can then make data-driven decisions regarding any changes that need to be made within our campaigns and strategies."

Michael Palmer

Director of Digital Marketing, Brand Ranch Media

“With Conversation Intelligence, I have new insights into what’s working in our campaigns and what’s not. Sometimes even a simple word change can make all the difference.”

Ryan Cook

Directory of Digital Strategy, Wit Digital

Frequently asked questions

What is CallRail’s lead tracking software?

arrow pointing down

How is it helpful to businesses?

arrow pointing down

How does it handle lead attribution?

arrow pointing down

What reporting capabilities are available?

arrow pointing down

Is it a scalable solution?

arrow pointing down

What automation features are available?

arrow pointing down

Try everything we offer, free

Your 14-day free trial comes with our entire suite of marketing analytics tools.

No credit card required. No commitment (unless you love us, which we think you will).

Your 14-day free trial comes with our entire suite of marketing analytics tools. No credit card required. No commitment (unless you love us, which we think you will).

Start your free trial