Waypoint Converts
App details
First Release
September 2026
Waypoint Converts price
Starts at $149.99 /mo.
Waypoint Converts Integration Overview
Waypoint Converts integrates with CallRail to bring call tracking and attribution data directly into its Premium Dashboard, giving clients a unified view of conversion performance across both digital and phone-based lead sources.
What's pulled in: Call data from CallRail — including call volume, call duration, call source/campaign attribution, and call outcomes (e.g., qualified lead, appointment set) — is synced into Waypoint's reporting layer.
Where it shows up: This data populates alongside Waypoint's existing form-fill and web conversion metrics in the Premium Dashboard, so clients see a single, blended picture of "converts" — whether they came from a form or a phone call.
Why it matters: For senior living and healthcare clients, phone inquiries are often the highest-intent conversion path. Surfacing CallRail data in Waypoint's dashboard lets account teams tie call-based leads back to the same campaigns, landing pages, and channels already being tracked for web conversions — giving a fuller ROI picture without clients needing to log into CallRail separately.
Integration Features
- Automatically syncs call tracking data from CallRail into Waypoint's Premium Dashboard
- Captures call volume, call duration, and call source/campaign attribution for every tracked number
- Logs call outcomes (e.g., qualified lead, appointment set) alongside web conversion data
- Displays phone-based conversions side-by-side with form-fill and web conversions in one unified view
- Identifies prospects who both fill out a Waypoint form and call in, flagging them as a "High Intent Lead"
- Ties call activity back to the same campaigns, channels, and landing pages already tracked in Waypoint
- Eliminates the need for clients to log into CallRail separately to see call performance
- Gives account teams a complete, blended ROI picture across all lead sources — web and phone
