MNTN Performance TV

Measure the calls and texts driven by your Connected TV campaigns.
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MNTN's integration with CallRail makes it easy to track every call and text generated by your Performance TV campaigns.
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App details

First Release

July 2025

MNTN Performance TV Price

Free to install. Additional charges may apply.

Want to know if your Connected TV campaigns are making your phones ring?

If inbound calls and texts drive your business, tracking them as conversions is a must. With CallRail’s direct integration with MNTN, you can see every call and text generated by your CTV commercials. With CallRail and MNTN, you get real-time insights and real-world performance—right in your MNTN platform.

Integration Features

  • ROI Measurement: Measure the true ROI of your Performance TV campaigns with conversion reporting for phone calls and text messages.
  • Detailed Attribution: View your offline performance within MNTN at multiple levels, including by campaign, creative, audience, keyword, TV Network, geography, and more. Plus, view the conversion time and more for each unique call and text you’re tracking.
  • Real-Time Results: Get real-time metrics right in your MNTN dashboard, so you can quickly see what’s working and make smarter decisions to grow your business.
  • MNTN Matched Targeting: Go beyond traditional TV targeting to drive higher call and text volume. Use keywords and AI to build audiences most likely to convert, get the exact budget you need to engage them, and reach them on premium TV networks including HBO MAX, Peacock, ESPN, and more.
  • Simple Setup: Integrate your CallRail reporting into MNTN’s platform with just a few clicks through MNTN’s Integrations Marketplace.