App details
First Release
August 2020
Mixpanel Price
Free
Mixpanel Integration Overview
Mixpanel helps you optimize your marketing strategy by measuring the actions visitors take on your website. But without the ability to track offline conversions such as phone calls and texts in app, the tracking data within your Mixpanel account is incomplete.
Gain a full picture of your website visitors' offline and online activities by tracking phone calls, text messages, and form completions from CallRail within the Mixpanel app.
Integrating CallRail and Mixpanel helps you cater your marketing strategies for valuable inbound phone call leads-while boosting conversion and customer retention rates.
Once you've activated the Mixpanel integration within your CallRail account, you'll be able to quickly view offline conversion data for the projects you're working on in Mixpanel. By utilizing CallRail's visitor-level tracking, gain a better understanding of how your website drives calls, text messages and form interactions.
Integration Features
- Bridges the gap between online and offline actions by sending CallRail's call, text, and form completion data to Mixpanel, providing a holistic view of customer journeys.
- Allows businesses to refine their marketing strategies by incorporating valuable offline conversion data, leading to improved conversion and customer retention rates.
- Leverages CallRail's detailed visitor-level tracking to attribute offline interactions directly to website activity, offering deeper insights into website performance.
