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Insightly

Turn calls, texts, and forms into Insightly leads with marketing attribution.
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Turn tracked calls, texts, and forms into Insightly leads with full marketing attribution, and power Voice Assist caller recognition.
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App details

First Release

October 2026

Insightly price

Insightly integration overview

Insightly is an easy to use CRM built for scaling businesses. The CallRail integration makes sure every inbound call, text, and form submission from your tracked marketing arrives in Insightly as a lead — without adding to your reps' busywork. Every time a lead calls, texts, or submits a form, CallRail manages the data entry behind the scenes by checking Insightly for a matching phone number or email. It seamlessly updates existing leads or creates a new lead on the spot, automatically logging attribution details—including the source, medium, campaign, and landing page directly into custom fields on the record. If you have Premium Conversation Intelligence enabled, CallRail automatically adds an AI-generated call summary to the lead in Insightly allowing your team to quickly understand the context of a call without needing to listen to the entire recording.

This real-time sync also powers Voice Assist. When a call comes in, your AI agent instantly references your Insightly leads, recognizing exactly who is calling before the conversation even starts.

Integration Features

  • Automated Lead Management: CallRail automatically creates or updates your records for every tracked call text, and form submission, keeping your records up to date without the need for manual data entry.
  • Detailed Marketing Attribution: CallRail writes the source, medium, campaign, and landing page details into custom fields on the Insightly lead, giving your team full visibility into exactly which marketing efforts are driving inbound leads.
  • AI-Generated Call Summaries: For accounts with Premium Conversation Intelligence enabled, CallRail automatically includes a concise, AI-generated call summary within each record in Insightly. This allows your team to quickly understand the context of each without needing to listen to the entire recording.
  • Personalized Caller Recognition: Voice Assist integrates with Insightly to recognize existing contacts instantly, allowing your AI agent to greet known leads by name and skip redundant intake questions.