Amazon Ads
Amazon Ads integration overview
The Amazon Ads integration empowers local service businesses and the agencies that serve them to measure the true impact of their Amazon DSP Campaigns by tracking inbound phone calls, texts, and form submissions as conversions. When viewers call after seeing your ads across Amazon's streaming inventory, the integration cross-references the caller's phone number against the log of households that received the impression. It uses that match to automatically attribute the call back to the campaign that drove it, feeding that data directly into your Amazon Ads dashboard — giving you complete visibility into which Amazon DSP campaigns generate your most valuable phone leads.
How the integration works
- Amazon Ads serves your streaming ad to a household
- Someone in that household later calls one of your CallRail tracking numbers
- CallRail sends the call to Amazon Ads along with the caller's phone number
- Amazon matches that phone number back to the household that saw your ad, and the call is credited to the streaming ad — showing up as a conversion in Amazon Ads
- If you've set up a website pool, CallRail also sends the caller's IP address when it's available, giving Amazon a second way to match the call to your ad
Integration Features
- Real-Time Tracking: Call, text, and form submissions appear instantly in Amazon Ads as conversions for faster campaign insights.
- Deeper Performance Reporting: Access a level of visibility that goes beyond traditional reporting. View your call performance within Amazon Ads at multiple levels — including campaign, creative, audience, and geography.
- In-Flight Optimization: Use CallRail conversion data to identify which ads and audiences are driving your highest-intent callers and optimize campaigns accordingly.
- Unified Reporting: View inbound calls, texts, and form submissions together in one Amazon Ads dashboard.
