App details
First Release
July 2026
Adduro Streaming TV Ads price
CallRail integration included with Adduro campaigns
Adduro Streaming TV Ads integration overview
Phone calls and text messages are some of your most valuable conversions. Make sure they're part of your marketing measurement.
Connect CallRail with Adduro to attribute inbound calls and text messages across your streaming TV, audio, and display campaigns. Gain deeper reporting into the channels, publishers, audiences, and creative driving qualified customer conversations including fractional attribution that reveals how individual streaming publishers contribute to every conversion.
With richer insights and the ability to make in-flight optimizations, you can improve campaign performance while it's still running and make more informed marketing decisions long after it's complete.
Integration Features
- Omnichannel Call & Text Attribution: Attribute inbound phone calls and text messages across your streaming TV, audio, and display campaigns for a more complete view of marketing performance.
- Fractional Attribution: Go beyond last-touch reporting with fractional attribution that gives credit across the customer journey. See how individual streaming publishers like Hulu, Netflix, Peacock, and others contribute to conversions, giving you a more accurate view of campaign performance.
- Deeper Performance Reporting: Access reporting that provides a level of visibility that goes beyond traditional CTV reporting. Analyze performance by channel, publisher, audience, creative, and campaign to uncover the insights needed to make better marketing decisions.
- In-Flight Optimization: Campaigns don't have to wait until they're over to improve. Use CallRail conversion data to make in-flight optimizations, refining audiences, creative, publisher mix, and media allocation while campaigns are still running.
- Included with Every Adduro Campaign: There's no additional fee to connect CallRail with Adduro. The integration is included with every eligible campaign, making it easy to measure phone calls and text messages alongside your streaming TV, streaming audio, and display performance without added integration costs.
